A multinational medical device company aiming for rapid growth adopted a new customer-centric strategy, placing patients at the heart of its sales operations. This shift sparked a strong demand from front-line staff for clear guidance on how to integrate customer-centric practices into their daily a...

Facing a competitive market, the European division of a leading international food and beverage organization recognized the need to upskill its key account managers (KAMs) and their teams. To continue to win business, KAMs needed to have a deep understanding of their customers, with strong customer ...