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BTS
Strategy made personal.
Company Information
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Overview

BTS is a global consulting firm that turns strategy into action through people. With ~1,200 professionals in 38 offices on six continents, we partner with the world's leading organizations to build leadership capability and drive measurable results.

Groups

Number of Employees

1,001-5,000

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Services Provided

Consulting

Capabilities
Industries
Footprint
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Regions

Africa, Europe, North America, Oceania

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Countries

Australia, South Africa, Sweden, United States Of America

Additional Information
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Year of foundation

1986

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Structure

Public Company

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Industry

Professional Services

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Offerings

Problems we solve

The Challenges We're Built For

We help organizations close the persistent gap between strategy formulation and strategy execution — the point where well-designed plans meet real people and stall. We address the leadership readiness crisis: organizations facing critical role transitions, succession gaps, or the need to rapidly build capability at scale. We support go-to-market transformations when commercial teams need new skills and mindsets to sell value in a changing landscape. We tackle culture and change challenges — helping organizations adopt new ways of working and embed lasting behavioral shifts. And we help companies use AI and innovation not as buzzwords, but as practical disciplines their people can actually deploy.

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Consulting Solutions By Industry

Banking

As the financial industry transforms through globalization, technological disruption, and regulatory scrutiny, leading consumer, wealth management, and investment banks recognize that successful strategy execution is critical. BTS can help your firm gain crucial financial and business acumen, expand its risk management capabilities, and rally the organization towards success.

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Biotech & Pharma

Transformational changes in the pharmaceutical industry are forcing companies to adapt strategically. Growing competition combined with shifting consumer needs and dramatic industry upheaval has led companies to look to consumer or diagnostic collaboration for new opportunities. BTS has worked with industry leaders like GSK, TEVA, and AstraZeneca to face significant challenges — bringing the same strategic alignment and capability-building expertise to biotech and pharmaceutical organizations navigating this evolving landscape.

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Consumer Products

FMCG organizations need to leverage their scale and global presence, while staying as nimble and agile as a startup. In 2019 the consumer goods industry was working to generate demand while consumer trends were shifting. BTS partners with global FMCG organizations to refresh culture, build leadership coaching capability, and ensure leaders feel supported as they lead through challenging times — helping consumer products companies stay ahead of trends.

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Energy

Shifting demands and rapid cost fluctuation has put the energy sector under enormous pressure. Over the last decade, BTS has worked with 8 of the 20 largest global energy companies to help build strategic alignment, capabilities, and mindsets needed to execute successfully. From international oil and gas corporations to utilities and renewables players, BTS creates leadership development programs that drive measurable outcomes — including a 75% improvement in safety culture for one international oil and gas client.

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Healthcare

With potentially transformational regulatory shifts, complex stakeholder relationships, and constant consolidation, the healthcare industry faces a defining moment in its history. BTS helps insurance companies, provider groups, independent physicians, and other essential parts of our system navigate this tumultuous landscape. By building strategic alignment and leadership capability across the full healthcare ecosystem, BTS enables organizations to execute effectively and adapt to an environment of continuous change.

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Insurance

In the face of transformational regulatory shifts, evolving competitive landscapes, and shifting economic pressures, BTS knows how to help clients in the insurance industry meet challenges and seize new opportunities. BTS works with insurers to build the strategic alignment, leadership readiness, and business acumen needed to navigate consolidation and competitive disruption — helping insurance organizations execute their strategies with confidence.

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Manufacturing

The manufacturing landscape is constantly being redefined by technological advancements, evolving production methods, supply chain constraints, and accelerating globalization. To meet these challenges manufacturing companies must adapt strategically; BTS will show you how. BTS partners with high-tech global manufacturing companies to set new strategies, revolutionize go-to-market approaches, and lead organizational change — equipping leaders at all levels to drive transformation and deliver results.

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Professional Services

After a prolonged period of transformational volatility, professional services firms face more competitive pressures than ever before. With technology advancements and regulatory reforms redefining the client's environment, some firms face the threat of becoming irrelevant. BTS will work with you to meet these challenges and help you develop the unrivaled strategic alignment to separate you from the pack — building the leadership capability and business acumen that professional services firms need to stay ahead.

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Retail

Facing changes in consumer confidence, customer need, and competition, retailers need to rethink their business. Today's retailers face serious challenges — as our society adjusts to new norms, organizations face consumer confidence issues, customer safety concerns, rapidly changing needs, and global competition. BTS has the expertise to enable transformation, partnering with leading retailers and department store chains to build commercial acumen, develop high-potential merchant leaders, and drive the behavioral change needed to compete in a rapidly evolving market.

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Telecommunications

With the rise of market consolidation, regulatory changes, and new high-speed networks, the telecom industry is constantly evolving. As costs change, new competitors arise, and customers demand value, it's critical for your strategy execution to stay ahead of the competition. BTS partners with global telecommunications organizations to drive cash flow, build leadership capability, and deliver development programs at scale — even under drastic budget constraints — helping telcos execute strategy and lead through disruption.

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Technology

BTS partners with technology and software companies to scale leadership, support innovation, and improve strategy execution. Programs help organizations manage rapid growth, digital disruption, and talent development. Their solutions are commonly used in fast-changing technology environments.

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Consulting Solutions By Capability

AI & Innovation

Help organizations approach AI and innovation as learning and capability challenges, not just technology rollouts, through hands-on experiences and simulations that help teams experiment, adapt, and turn new ideas into impact. BTS CEO Jessica Skon published series on applied AI breakthrough — achieving 95% adoption across 24 countries in 8 weeks. Practical immersive experiences help leaders and teams work differently with AI; voice and avatar-based role-play enable high-stakes leadership moments and decision-making in AI-enabled contexts.

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Change & Transformation

Help organizations lead change by shifting mindsets and behaviors, moving beyond traditional change management to help leaders and teams navigate transformation with confidence. Change management is evolving — this approach addresses the fact that traditional change management cannot keep pace with today's business evolution. Evidence from a global manufacturing company re-organization demonstrates how BTS builds change-readiness and enables leaders to move teams through complex transformations.

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Custom Digital Learning

Design digital learning experiences grounded in the realities of the job, scaling capability, reinforcing change, and supporting continuous learning over time. Digital learning solutions leverage proprietary 456 Smart Learning Experiences that translate knowledge into actionable skills. These solutions scale capability across organizations, reinforce behavioral change, and support sustained learning and capability development.

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Diversity, Equity & Inclusion

Integrate DEI into all organizational work and help client organizations build inclusive cultures and equitable leadership pipelines as part of their strategy execution. DEI is embedded as a core principle across all BTS offerings and positioned as a dedicated area of expertise, reflecting the firm's commitment to building equitable and inclusive organizations.

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Executive & Team Performance

Use diagnostics and advisory services to improve senior team effectiveness, focusing on decision quality, collaboration, and the dynamics that drive performance at the top. Executive development solutions help leaders create alignment and view challenges with fresh eyes. Diagnostics identify behavioral and interpersonal patterns that either enable or inhibit high-performance team dynamics at the executive level.

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Leader Readiness & Development

Equip leaders at every level — from frontline managers to senior executives — with the decision-making skills, confidence, and capabilities to execute strategy through immersive simulations and targeted development programs. Builds leadership readiness across the organization. Evidence includes Constellium University, an award-winning global leadership platform; consumer goods business developed leaders to manage through uncertainty; and multinational pharma prepared key talent for senior leadership roles.

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Leadership Coaching

Support executive, high-potential, and frontline coaching through human expertise and AI-enabled platforms, grounded in real work, real challenges, and measurable growth. Supports coaching at all leadership levels, leveraging both human expertise and technology to drive measurable outcomes. Evidence demonstrates that consumer packaged goods companies built a leadership coaching culture with BTS, establishing coaching as a strategic differentiator for organizational performance.

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Leadership Development

Design and deliver leadership development programs — from leadership expectations to large-scale rollouts — that help organizations build effective leaders at scale through experiential learning. Builds development journeys that reflect each company's unique leadership model, grounded in the principle that being effective as a leader can be learned. Delivered through 36 offices globally to enable local leadership programs at scale.

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Sales & Marketing

Help sales, marketing, and service teams develop the skills, mindsets, and commercial capabilities needed to navigate fragmented markets, close deals faster, and serve clients at a higher level. Integrates marketing and sales capability building into cohesive commercial excellence programs. Evidence includes the '2024 BTS Sales and Marketing Insights Report' and a financial services corporation that improved sales and commercial performance through BTS intervention.

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Strategy Execution

Design immersive simulations and experiential programs that help organizations connect strategy to action, building shared understanding and alignment across roles and functions. Simulations enable participants to experience a new strategy personally in a highly realistic environment. This is the firm's founding practice area since 1986, grounded in decades of expertise in translating strategic intent into organizational alignment and action.

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Talent Insights & Assessment

Provide assessments and diagnostics that inform talent potential, readiness, and succession decisions, using proprietary tools including 360s, leadership diagnostics mapping 33 leadership behaviors, and virtual assessment centers. Proprietary diagnostics map how leaders think across 33 distinct leadership behaviors, creating a scientific foundation for talent strategy. Assessments are optimized for engagement and remain grounded in practical application, supported by thought leadership from BTS's Head of Assessment for North America.

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Digital Solutions By Capability

Business Simulations (Core IP)

Proprietary simulation-based learning solutions that allow leaders and employees to practice strategic decision-making, business acumen, sales execution, and operational management in realistic business scenarios.

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AI Simulation Platform

BTS built a new AI simulation platform and AI-first development process that enables live co-creation and branching edits with clients, applies guardrails for quality and security, and integrates with enterprise systems for compliance and control. AI now accelerates the first 80% of the work — structure, synthesis, and early drafts — freeing consultants to focus on high-impact behavior change moments.

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Practice with AI

Generative AI coaching and role-play solution that enables employees to practice leadership conversations, sales interactions, change management scenarios, and strategic initiatives with real-time feedback.

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BTS Pulse

Analytics and measurement platform that provides insights into organizational alignment, leadership effectiveness, employee engagement, and transformation progress through data-driven assessments.

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