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Harte Hanks
Customer experience company delivering data, marketing, sales, and customer care solutions.
Company Information
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Overview

Harte Hanks is The Customer Company — an award-winning global CX firm delivering data-driven insights, marketing, customer care, sales, fulfillment, and logistics for the world's premier brands. From purchase to delivery and everything in between.

Groups

Number of Employees

1,001-5,000

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Services Provided

ConsultingDigital Solutions

Capabilities
Industries
Serviced Businesses
Footprint
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Regions

Asia, Europe, North America

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Countries

Belgium, Philippines, Romania, United Kingdom, United States Of America

Additional Information
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Year of foundation

1923

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Structure

Public Company

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Offerings

Problems we solve

The Toughest Challenges in Customer Growth — Taken Off Your Hands

Our clients come to us when the problems they face are too complex, too costly, or too critical to leave unresolved. Dirty, incomplete, or stale customer data that derails targeting and personalization? We cleanse, enrich, and acquire the precise intelligence needed — at B2B and B2C scale — through our proprietary DataView platform and 70+ verified data partners. Marketing budgets stretched thin, talent shortages deepening, and customer expectations evolving faster than in-house teams can keep pace? We bring full-service marketing execution — from ABM and relationship marketing to paid social, SEM, and content — so clients can do more with what they have. Sales pipelines stalling, inside teams underperforming, or go-to-market motions losing momentum? Our inside sales outsourcing, optimization, and sales play development services move clients from prospect to profit faster and with measurable efficiency gains. Customer service costs spiraling while CSAT scores slip and churn risk grows? Our 2,000+ care agents and advanced self-serve technology deliver effortless first-time resolutions, measurable CSAT improvements, and real cost reductions — without sacrificing experience quality. And when it comes to getting products into customers' hands reliably, at scale, and on time — our fulfillment and logistics network handles over 1.3 billion pounds of freight per year, serving as a true outsourced supply chain partner from production through delivery. Whatever the challenge across the customer lifecycle, Harte Hanks is built to solve it.

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Consulting Solutions By Industry

Harte Hanks Health

Because whether you are a pharmaceutical manufacturer or healthcare provider, understanding patient behavior, how we view them as “whole people” both inside and outside their condition, determines patient choice and patient adherence. Understanding a patient’s motivation and decision-making architecture directly influences all outcomes. At Harte Hanks Health, we’ve learned that success rests on getting to the very heart of your patient. Patient support is as urgent as medical support. Brand engagement in healthcare is likely to be a long, ongoing odyssey. Chronic engagements can last years or a lifetime. Even acute situations require ongoing patient support. Healthcare providers are constantly dealing with customer questions, clarification or complaints. Harte Hanks Health, supported by a world-class technology stack, creates optimal patient-centric digital brand experiences. We have the digital platforms, tools and expertise to anticipate, accommodate, facilitate and advocate so that every patient feels cared for and heard. Within their digital channel of choice — a dedicated site or portal, SMS, chat or email. Our call center offers live phone support when the highest touch level is needed. Our digital support solutions can also feed invaluable patient data back into the system to help continually improve the patient experience and enhance our marketing efforts. Harte Hanks Health. Nothing but the patient. All our competencies are viewed through this lens. No matter how complex a program, what matters is unambiguous. The patient defines your brand. Your brand owes its very existence to better patient outcomes.

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Transportation Management System

Our ground-breaking Allink 360 Logistics transportation management system may be your logistics team’s missing link. This carrier-agnostic technology platform fully automates your complex freight transport and logistics management, with flexible functionality for transportation services: Shipment planning: Autonomously optimizes shipment parameters for small package, LTL, truckload and intermodal transportation, choosing the best rate, route, delivery method, schedule, and carrier Order execution: Inputs and executes orders, including validating addresses and printing labels Reporting and analysis: Provides dynamic, real-time visibility and tracking from order input to delivery confirmation and generates activity reports Systems integration: Integrates with external systems via APIs, including with accounting systems for a seamless billing process We’ve gone all-in on the details of Allink for transport logistics so you can stay focused on the details of your business. The platform was developed specifically to meet the transportation needs of companies that frequently ship packages or pallets to save you time, money and team resources. The system’s comprehensive functionality and minimal learning curve puts you ahead of the curve quickly. Multiple configurations enable quick and easy installation without the need for dedicated equipment. Configurations can optimize for central management (Desktop), browser-based control (Office), or integration with your online order entry system (Merchant). Core offerings Cutting-edge transportation services technology solution Freight rate shopping Real-time shipment tracking Address standardization and verification for U.S. locations Manifesting, bills of lading, trailer plans, pallet placards and certified label generation EDI/API/web-service/email communication gateway services API for customer to integrate ERP into TMS Advanced shipping notice email notification Audit and reconcile exceptions for electronic invoices Inbound logistics management

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Logistics Services

Whether we’re delivering one piece or ten thousand pieces, the most important piece our logistics services deliver is “peace of mind,” knowing that your brand has arrived. This confidence in our capacity to seamlessly deliver product at any scale arises from our optimal mix of: Streamlined logistics management processes Ground-breaking transportation management software A solutions-oriented team Decades of experience Our long-standing relationships with 9,000 trucking companies across parcel, truckload, and ltl carriers — with fleets ranging from one to thousands of trucks — ensure that you get the best service and rates for your needs. Building on this strong foundation, our 3pl logistics services include: Freight brokerage for full loads, ltl freight, intermodal trucking, and rail Managed distribution and freight forwarding for a hands-on approach to delivering your product to its final destination Expedited freight rescue to quickly and accurately course correct deliveries despite extenuating circumstances Customized final mile delivery services, bringing together intuitive technology, human ingenuity, and specialized last-mile delivery providers who care for your packages as if they are their own We value ourselves as a transparent, cost-effective and nimble logistics company Throughout our logistics process; order, shipment and delivery details are visible, and our advanced transportation technology platforms have precise built-in, real-time cost controls so we can keep track of financials as efficiently as we keep track of deliveries. Core offerings End-to-end logistics management capabilities Freight brokerage and shipping, including truckload, LTL and small parcel Browser-based quotes/rates Full cost transparency and real-time cost controls Transparency across orders, transit and delivery Shipping and metrics reporting integration EDI/API direct integration for ERP and eCommerce Responsive account management

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Retail

Supports retail brands with data-driven marketing, customer care, and fulfillment/logistics — including e-commerce order fulfillment, kitting, point-of-purchase distribution, and supply chain optimization for companies like Office Depot and American Eagle.

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Technology

Provides marketing services, customer care, and demand generation support for B2B and B2C technology companies, including account-based marketing and lead generation programs.

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Beauty

Delivers sampling, PR packaging, and fulfillment services tailored to beauty brands, including multi-brand retail kits and influencer/customer promotional distribution.

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E-commerce

Provides end-to-end e-commerce fulfillment — picking, packing, and shipping — designed to reduce shipping costs and simplify order distribution for online retailers.

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Entertainment

Supports entertainment and media clients with customer care and CX services, including handling large-scale customer engagement around major live events and streaming services.

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Financial Services

Delivers customer-centric marketing and customer care strategies for banks and financial institutions, drawing on Harte Hanks' work with clients like Bank of America.

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Healthcare

Provides an expanded Healthcare practice covering patient insights, data analytics, customer care, creative execution, and fulfillment/logistics for pharmaceutical and healthcare system clients including GSK, Abbott, and Pfizer.

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Consulting Solutions By Capability

Data Services

Provides multi-verified business and consumer data intelligence — cleansing, enrichment, and acquisition — powered by proprietary tools DataView (240M+ consumer and 323M+ business contacts across 1,200 attributes) and AudienceFinder (intent data from 100,000+ websites).

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Marketing Services

A full-service team working across data, MarTech, and creativity — covering account-based marketing, relationship marketing, strategy, search engine marketing, content, creative, paid social, and B2C email — for both B2B and B2C clients.

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Sales Services

Outsourced inside sales support spanning inside sales outsourcing, sales optimization, and sales play development, helping B2B enterprises and small-to-midsized businesses scale outbound sales capacity.

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Customer Care Services

Full customer service outsourcing and help center development, handling over 7 billion customer support inquiries annually, with customer care technology including conversational IVR, chatbots, and real-time analytics.

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Fulfillment & Logistics

A separate dedicated site (distribution.hartehanks.com) covering e-commerce fulfillment, print/sample fulfillment, product recalls, and freight optimization moving 1.3B+ pounds annually — positioned as its own practice distinct from the four services above.

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Our Products

Order Management Technology

Our award-winning nexTouch™ order management technology is a powerful and reliable portal that centralizes all digital print, literature and product fulfillment orders via a unified, customized dashboard.

 

We simplify and streamline the ordering process through our eCommerce fulfillment software, even for complex variable data digital print, dynamic content and custom kitting. You can easily update, personalize and collate materials to send to your customers via digital delivery or mail, all directly from the platform.

 

We also underpin our software with proprietary technology that secures least-cost shipping options based on zone and zip code. You can rely on our software to automatically find the best rate, route, schedule and carrier for your needs, and to track and trace your shipments from origin to destination.

 

Our nexTouch™ fulfillment platform offers flexible integrations between external systems and data optimization for inventory management and order fulfillment. Intuitive and customizable real-time reporting provides a holistic view of all transactions, supports compliance regulations, and remains flexible to support the ever-changing needs of your business.

 

Core offerings

  • Integrated eCommerce order fulfillment software
  • Order subscription and refill options
  • Dynamic kitting and custom build-a-book
  • Integrated digital print on demand functionality
  • Real-time, dashboard reporting
  • Integrated with global and regional carriers

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Print Services

Even in an increasingly digital-first world, you still need cost-effective and scalable print services for your promotional materials and customer communications. But there’s a balance to strike. Print too few copies and you risk diminishing your brand visibility over time or failing to keep pace with regulatory requirements for disclosure. Print too many copies and your materials may become outdated while you waste precious resources, including money, time and paper.

 

We’ve optimized our printing process for today’s fast-paced marketing campaigns and ever-changing dynamic communications. Our in-house print center enables us to act as your single source for print management, using the latest print technologies for digital printing services including print on demand for just-in-time inventory replenishment. Our online ordering software easily manages printing needs for personalized communications. We also leverage our network of local print partners to supplement your commercial print and large format professional printing services needs.


Core offerings

  • In-house, full-service digital print-on-demand center
  • Obsolescence and waste control strategies
  • Full print management and forecasting – let us do the work
  • Industry-leading print management software
  • Digital print best practice consultations

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Warehouse and Inventory Management

With our seamless warehouse and inventory management, you can trust that your customers will receive their orders quickly and cost-effectively from our strategically located warehouses on the East Coast and in the Midwest. We optimize every aspect of the warehouse and inventory fulfillment process for an efficient, cost-effective and error-free experience, from receiving and picking to packing and shipping.

 

Our GMP-certified, FDA-certified and climate-controlled facilities can handle complex and sensitive inventory management needs, including secured storage. Our newest, FDA-licensed center of excellence in Kansas City features 300,000 square feet of climate-controlled secure storage. From this warehouse, we offer same-day pick and pack fulfillment services for customers in highly regulated industries, including pharmaceutical companies and healthcare organizations that require strong inventory management and product tracking experience (e.g., products with time-sensitive expiration dates).


Our best-in-class warehouse management system offers superior inventory management services to help you assess your inventory levels at a glance from a single dashboard. This visibility enhances our client services team’s ability to work with you to keep the inventory you need on hand to prevent product shortages while avoiding inventory overstocking.


Core offerings

  • FDA certified distribution capabilities
  • Automated inventory control management
  • Climate-controlled, secure warehouse space
  • Strategic warehouse locations to maximize speed to market
  • Low-cost storage options

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