We are the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in understanding people with advanced technologies, Kantar's 30,000 members worldwide help the world's leading organizations succeed and grow. We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth. From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

By combining our team's deep expertise, our data resources and our innovative analytics and technology, we shape the brands of tomorrow by better understanding people everywhere. We're made up of three main client-facing divisions, as well as our Functions teams. Each division specialises in a different part of brand insights and data. Our Insights division informs business and marketing strategies for the world's biggest consumer brands. With expertise covering brand, innovation, creative, media, commerce and customer experience and advanced analytics, we help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with customers. Our Worldpanel team are experts in shopping. Through continuous shopper monitoring, advanced analytics and tailored solutions, our team helps brands predict what customers want to buy.

We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary growth. We have expertise in brand strategy, brand performance, creative development, media strategy and audience measurement, innovation, customer experiences, shoppers and commerce, and health consulting which are supported by in-depth qualitative understanding of consumers, advanced quantitative analytics and a strongly validated view of how brands grow. Our expertise covers advertising and media, analytics, brand growth, consulting, customer experience, consumer, shopper and retail, innovation and product development, as well as qualitative across a broad range of industries. We collect billions of insights on how consumers think and act every single year – 8,000+ product innovations tested, 2 billion+ insights collected, 22,000 brands tracked by BrandZ, and 65 million interviews conducted.

As the world's leading data, insights and consulting company we know more about how people think, feel, shop, share, vote and view than anyone else. We understand your challenges and opportunities and curate bespoke solutions to meet your specific needs, based on decades of diverse experience. With top experts in brand, innovation, commerce and more, we understand your business challenges and how to address them.

Our business and industry may change, but our behaviours remain constant. We work in a way that's simple, actionable, and memorable. It's not just good for Kantar, but also our people and society. Not all change has to be big. We pride ourselves on taking small steps to improve, making sure to ask ourselves every day what's gone well, and what we can do better. We challenge ourselves to continually improve and grow, whilst making sure we're thinking about the simplest and easiest ways to do things. We aim to deliver real impact. And we aim to do it quickly. But it's not about working long hours or only thinking about the short term. Making today count is about ensuring we're adding value at every interaction, for our clients and for our people. We're proud to be a leader in our field, and work with so many of the world's biggest brands. And we're also proud of the fact that we do this as a team, inspiring and challenging each other to raise the bar. Our aim is to create value for everyone, no matter their role in making Kantar a great place to work.

7 out of the world's top 10 most valuable brands use Kantar for brand insight. We are the industry leader in survey research, from panel management and engagement to survey design and fieldwork best practices. We have access to over 170 million people across 100 markets through the world's most trusted panel network. Our Meaningful Different Salient (MDS) framework is the only brand equity framework that is globally accredited and externally validated to deliver commercial outcomes. We have 50 years of experience tracking the world's most valuable brands. Our Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, combining 5.4 billion attitudinal data from Kantar BrandZ and 1.1 billion behavioural data from Worldpanel. With cross-cultural insight from an intimate understanding of 80+ markets, we bring you culturally relevant solutions. We draw on existing data and insights and create custom solutions to complement this and get you the answers you need.

We connect sustainability strategy directly to brand value, competitive advantage and enterprise growth. Sustainability has moved irreversibly into the C‑suite. At the same time, increased transparency, regulation and AI‑enabled decision environments are reshaping how brands are researched, compared and chosen. Sustainability signals are now more visible, more comparable and more consequential, making sustainability one of the fastest‑moving sources of both risk and opportunity for brands. Our approach goes beyond diagnosing sustainability perceptions. It is designed to support decision‑making, prioritisation and action, grounded in Kantar's Blueprint for Brand Growth and our proven understanding of how brands create value. By linking sustainability to Kantar's Meaningful, Different and Salient framework, we deliver an equity‑led approach to sustainability intelligence, validated against commercial outcomes. Our Strategic Intelligence is built on industry‑leading scale and continuity of evidence, including brands providing consumer‑led sustainability benchmarks that inform brand decisions, prioritisation and macro learning. We interviewed people across 41 countries and 66 categories through our syndicated sustainability studies. At Kantar, we aim to make a positive, long-term contribution to the communities where we live and work, and use our expertise to have a positive network effect with our clients.

Our partnership with Special Olympics At Kantar, we know the world is not just extraordinary, it is hugely varied. In the work we do (and the way we do it) we know the importance of inclusion and diversity. So we are very proud to be global partners of Special Olympics, helping in their mission to end the ongoing discrimination against people with intellectual disabilities, and create an inclusive world for all. We contribute towards their Global Youth Leadership programme, which brings together youth leaders with and without intellectual disabilities at nearly 200 global, national and local summits. These summits give youth leaders a platform to discuss and implement inclusion-based projects in their own communities, creating a generational shift in schools and communities around the world. Great Wall The Team Kantar Challenge 2020 This year our annual fundraising challenge goes virtual. On 16 November we kick off our first virtual trek, with colleagues from around the world teaming up to raise money. Over the 30-day challenge, our teams will be clocking up nearly 21,000 miles whilst raising money to support Special Olympics' mission of creating a more inclusive world for all. “The Team Kantar Challenge was an amazing experience and a thrilling challenge full of twists, turns, ups and downs! So proud to have completed it successfully.” Jitendra Sharma, Project Management, Delhi Giving time: Volunteering Kantar employees make a positive difference to the communities we are based in. Around the world, we give our time and our expertise to local organisations who need our help. Globally, we can take at least two paid days off each year, to volunteer for non-profit organisations we feel passionately about. During our annual global Extraordinary People Week, every Kantar office takes part in volunteering and fundraising activities to give back to local communities. Volunteering Italy Extraordinary People Week 2019 During our Extraordinary People Week in 2019, thousands of us came together across hundreds of office locations to help local communities and raise money for our global partner Special Olympics. We cleaned up parks, rivers and beaches; helped animals; visited children’s hospitals; helped the homeless; painted walls, floors, planters and basketball courts; given blood; knitted scarves; held our own Special Olympics; visited orphans; made thousands of lunches; baked cakes; collected for food banks; cycled the distance between London and Paris (and back); washed cars; managed charity shops; collected clothes and toys... and even threw pies at our colleagues.

An inclusive culture is fundamental to our people's success. We want everyone to feel free to bring their authentic selves to work and be empowered to succeed. Inclusion and Diversity is the beating heart of Kantar. It's in the work we do, and in the way we interact with one another. We know that through accepting and appreciating the diversity of our individual experiences, we can continue to lead the pack when it comes to data, insights, and consulting. We have a Global Inclusion and Diversity (I&D) Steering Committee, which consists of our most senior leaders, who align our I&D strategy with our wider business objectives and purpose. We have six global Employee Resource Groups (ERGs) at Kantar: CREW (bringing together individuals of different cultures, races and ethnicities), Accessibility ERG (supporting people with conditions and disabilities), No Limits (promoting age inclusiveness), Women at Kantar, Pride (LGBTQ+ community), and Family Matters (supporting working parents and carers). We believe that everyone is unique, and will only be truly successful when they can bring their whole selves to work. We're on a journey of inclusion; we know that representing all of society makes us a better business and better at understanding people.