Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

We understand what makes people tick. We’re proud to be helping change the world in which we all live.

Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success, or growing peoples’ confidence in public services.

We collect our data digitally and share our insights in real time – at scale and at speed. We have self-service solutions that return results the same day, and deep diagnostic ones that take longer. We use AI and machine learning to make existing offerings faster and cheaper, as well as to offer new services which couldn’t have been dreamt of a few years ago.

Our behaviours at Kantar: Growth Mindset, Purposeful Collaboration and Flourish.

·     Cultivate a Growth Mindset: Grabbing opportunities to learn, grow and inspire others, then putting ideas into practice to help the business succeed.

·     Embrace Purposeful Collaboration: Collaborating proactively with colleagues, with clear purpose, towards positive client impact.

·     Help others to Flourish: Facilitating a great employee experience by giving others room to grow, explore and achieve – with respect and encouragement.

Our values guide us, both as individuals and as a company. While our business and our industry continue to change, our belief in our values remains consistent.

Our partnership with Special Olympics

At Kantar, we know the world is not just extraordinary, it is hugely varied. In the work we do (and the way we do it) we know the importance of inclusion and diversity. So we are very proud to be global partners of Special Olympics, helping in their mission to end the ongoing discrimination against people with intellectual disabilities, and create an inclusive world for all. We contribute towards their Global Youth Leadership programme, which brings together youth leaders with and without intellectual disabilities at nearly 200 global, national and local summits. These summits give youth leaders a platform to discuss and implement inclusion-based projects in their own communities, creating a generational shift in schools and communities around the world.

Great Wall

The Team Kantar Challenge 2020

This year our annual fundraising challenge goes virtual. On 16 November we kick off our first virtual trek, with colleagues from around the world teaming up to raise money. Over the 30-day challenge, our teams will be clocking up nearly 21,000 miles whilst raising money to support Special Olympics' mission of creating a more inclusive world for all.

“The Team Kantar Challenge was an amazing experience and a thrilling challenge full of twists, turns, ups and downs! So proud to have completed it successfully.”

Jitendra Sharma, Project Management, Delhi

Giving time: Volunteering

Kantar employees make a positive difference to the communities we are based in. Around the world, we give our time and our expertise to local organisations who need our help. Globally, we can take at least two paid days off each year, to volunteer for non-profit organisations we feel passionately about. During our annual global Extraordinary People Week, every Kantar office takes part in volunteering and fundraising activities to give back to local communities.

Volunteering Italy

Extraordinary People Week 2019

During our Extraordinary People Week in 2019, thousands of us came together across hundreds of office locations to help local communities and raise money for our global partner Special Olympics. We cleaned up parks, rivers and beaches; helped animals; visited children’s hospitals; helped the homeless; painted walls, floors, planters and basketball courts; given blood; knitted scarves; held our own Special Olympics; visited orphans; made thousands of lunches; baked cakes; collected for food banks; cycled the distance between London and Paris (and back); washed cars; managed charity shops; collected clothes and toys... and even threw pies at our colleagues.