We live in a time of extraordinary change, as automotive and mobility brands transition towards a world of connected mobility. Congestion, air pollution, accelerating urbanization, shifting working patterns and new growth models are all forces that affect the future of mobility. We provide you with a clear vision of your growth opportunities, based on a deep understanding of people. Understand their attitudes and behaviors towards cars, mobility services and the latest trends – including connectivity, autonomous driving, shared mobility and electric vehicles. We use the latest technology, including virtual reality, qualitative research, and neuroscience techniques to provide you with crucial guidance at key moments throughout your innovation and development process.

Whether old favourites or innovative challengers, FMCG brands touch the lives of most consumers multiple times each day. Kantar helps you deliver the goods. Consumers' desire for physical goods covering both life's essentials and lifestyle choices remains a constant. But everything about meeting these desires is in flux. Personal health and the shared environment have moved up the agenda for many individuals and governments. How, where, what and why people consume is influenced by the evolving world they live in. Not only do FMCG brands need to anticipate trends, they also need to deal with changing routes to market and retailer offers.

As perceptions around energy change, we provide vital insights around sustainability, growth and purpose, in order to spark innovation and create a powerful brand. With an accelerating change in consumer perception around climate change and the environment, the energy industry finds itself at a crossroads – maintaining their reputation and preparing their brands for a world beyond oil and gas into sustainable energy and adjacent categories, while continuing a progressive and transparent debate on the important role fossil fuels play in sustaining consumers' modern-day lives.

The worlds of fashion, beauty and luxury goods are changing in various, often contradictory, ways. Technology and new entrants are changing consumer expectations, pushing innovation, and encouraging established brands to think differently about products, packaging and routes to market. Understanding the lives and beliefs of your target consumer is crucial, as these are sectors where emotional connections really matter. We are increasingly choosing to purchase fashion, cosmetics and other goods based on a brand's ethics; environmental credentials, related messaging, and inclusive advertising. We help you define what your portfolio of brands stand for, in a way that connects meaningfully with consumers, and to create the right impression in all your marketing and retail channels.

With insights around changing customer expectations and the competitive banking landscape, Kantar can ensure you stay on the money. Many forces are shaping financial services: government intervention to increase competition, disruptors challenging long-standing business models, new digital currencies, and advances in technology. Barriers to entry are falling all the time and those that aren't disruptors themselves will be disrupted. Brands need to be imaginative in rethinking what their role is in consumers' lives.

Public policy challenges are increasingly complex. Elect to get the evidence and insight to understand and change society. Visit our new Kantar Public website to learn more about how we help governments and public sector organisations address some of the most difficult public policy challenges.

Access 2 million healthcare professionals worldwide from nearly 100 specialities, across 44 therapy areas, within 56 countries. With compliant data collection methods and integrations with qualitative and quantitative research solutions, our healthcare panel brings you closer to physicians and patients than ever before. Our experienced teams seamlessly integrate quantitative and qualitative methodologies for insights you can really use. The highest standards are assured: Kantar has achieved ISO 20252 certification globally for healthcare market research and panel management.

Around the corner or on the other side of the world, Kantar helps all industry players to deliver experiences that go the extra mile. Connected and savvier customers, disruptive players and blurring boundaries between traditional views of these markets have accelerated the transformation of the entire industry. At the same time, delivering the right experience is as important as always. Kantar's understanding of people's needs helps businesses to succeed, from influencing the purchase to delivering the right experience for every type of customer.

In the challenging world of post and logistics, tap into Kantar's expertise to help grow your business, improve your network, and gain visibility of your entire journey. At Kantar, we have run best-in-class transit times measurements for some of the biggest postal operators in the world for over 30 years. All our measurements adhere to strict international standards (CEN EN 13850:2020 among others) and are developed around each client's specific needs. We work with our clients to ensure they get the most out of every aspect of their measurement, utilizing our best-in-class analytics teams to drive insight.

Keeping up with the changes in retail has never been more complex, and you need big ideas and fast implementation to win. Talk shop with us. Retail today covers everything from supermarkets to luxury stores; from buying shoes on Instagram to telling Alexa to order shampoo. They are all different, but they all have one thing in common: converting brands into sales. The omnichannel consumer landscape requires a deep understanding of shoppers, retailers, channels and ecosystems – and we can help.

Whether you want to better understand sports fans or the brand power of specific athletes, it's a good idea to have Kantar in your corner. The world of sports offers numerous opportunities for brands, whether they are sporting related or not. With Kantar's dedicated solutions, you can understand the power of sport as a commercial platform. Understand the brand power of different sporting events and the marketability of particular athletes, and explore the habits and preferences of sports fans, including how, when and where they consume sports-related content.

Staying ahead in a fast-moving environment with a constant pulse on human and digital signals, backed by decades of experience and global brand experts. The BrandZ database covers over 20,000 brands in more than 50 markets, with the Meaningful Different Salient (MDS) framework validated to deliver commercial outcomes. Seven of the world's top 10 most valuable brands rely on Kantar for brand insight and strategic direction.

Combining brand expertise, proven frameworks and technology to identify value, set a course and design strategy for long-term sustainable brand value. NeedScope is a validated framework tapping into human needs to shape meaningfully different positioning, while BrandImprint uses cognitive psychology to measure brand asset recognition. The Matrix consumer behaviour model unlocks opportunity spaces that drive meaningful difference, with 50 years of the world's most valuable brands partnering with Kantar.

Decoding consumer and shopper behavior to shape brand future through continuous shopper monitoring and advanced analytics. The Worldpanel division brings decades of data capturing choices shoppers make at point of purchase, while ShopperScape dashboards and Category IQ provide actionable insights to win with retailers and shoppers. These capabilities enable clients to understand and influence purchasing decisions across retail environments.

Powerful decision intelligence to guide campaign planning and execution, evaluating and optimising ads across digital, TV, print and outdoor. LINK+ is validated to short- and long-term sales with insights in as few as 6 hours, while LINK AI tests ads at scale with predictions in as little as 15 minutes. Case studies show optimization of KitKat's campaign and unlocking regional campaign effectiveness for New Look.

Achieving empathy at scale by keeping a constant pulse on customer experience, decoding human signals across every interaction to deepen emotional connection. Case studies demonstrate increased airline bookings through improved customer experience and successful transformation of a telecoms provider into a customer-centric organization. The ExperienceDiagnostics AI tool provides understanding of drivers and root causes of CX initiatives.

AI-native innovation solutions combining human and cultural signals with dynamic decision intelligence to identify, build and launch successful innovations. EvaluateExplorer fuses multi-source signal intelligence to uncover opportunity spaces, while ConceptEvaluate is proven to improve innovation success rates by up to 50%. Case studies demonstrate innovating Ferrero's holiday confectionary concepts, fast-tracking beverage innovation at Spindrift, and putting a fresh face on new product development for No7.

Strategic consultants partnering with clients to inspire actionable solutions that drive brand growth through data, IP, advanced analytics and global expertise. GrowthFinder is a complete consumer demand led growth engine created bespoke to client ambitions, while the Blueprint for Brand Growth Diagnostic Solution turns knowledge into action. Organizational assessment and capability building programs support clients in unlocking new sources of growth, as demonstrated in a case study where an enterprise developed a total transportation vision.

LIFT suite of decision intelligence solutions measuring campaign's true impact on brand equity and business growth across all touchpoints. LIFT+ powered by THX captures real consumer media exposure 24/7, while LIFT ROI provides AI-driven marketing mix modeling with daily actionable insights. A case study demonstrates maximizing client value through LIFT ROI within the Financial Services Industry.

Seeing beyond the signals to the human story behind the data, using proprietary digital and in-person qualitative techniques for business growth. Kantar Live combines the richness of qualitative insight with the speed and scale of quant through AI-powered analysis with live moderation and up to 100 participants. Experiential learning sessions and consumer immersion workshops provide deep understanding of consumer motivations and behaviors.

Industry-leading survey research with access to over 170 million people across 100 markets, from panel management to fieldwork best practices. Profiles by Kantar delivers trusted survey panellists worldwide, while Qubed AI proprietary technology uses advanced AI to identify fraudulent activity. A case study demonstrates how a media company drove advertising revenue through path-to-purchase consumer journey trackers.

Moving brands from ESG to Equity by connecting sustainability strategy directly to brand value, competitive advantage and enterprise growth. The Sustainability Sector Index enables brands to prioritize key topics, while the Brand Inclusion Index assesses DEI perception. A multi-award-winning portfolio connects sustainability to the Meaningful Different Salient framework, with partnerships including the UN Global Compact, Ellen MacArthur Foundation, WFA and Ad Net Zero.

Agile solution for custom data collection allowing quick survey deployment and visualization of results through self-service and templated tools. The platform enables rapid research deployment with pre-built templates and automated analysis.

Assessment tool helping brands evaluate their DEI perception, identifying populations to focus on and areas for improvement in inclusive marketing. The platform measures brand inclusivity and provides recommendations for improving diversity and inclusion in marketing.

In-market effectiveness measurement tool providing assessment of brand-building ability of advertising across all media channels with results in as few as 48 hours. The platform measures brand lift, awareness impact, and message communication effectiveness across digital, TV, print, and outdoor advertising.

Tech-enabled, always-on brand tracking solution with AI-enriched foresight on business leading metrics, providing daily lag-free and noise-free brand signals with proprietary Trend AI technology. The platform delivers continuous monitoring of brand health, awareness, consideration, and preference with real-time alerts on emerging threats and opportunities.

Agile brand equity measurement tool providing robust assessment of brand's current position and future potential in as few as 4 days. The solution delivers rapid brand health diagnostics, competitive positioning analysis, and strategic recommendations through streamlined data collection and analysis.

Continuous brand health intelligence system that acts and reacts to threats and opportunities, leveraging Trend AI and MDS framework supercharged with machine learning. The platform provides always-on monitoring of brand equity metrics with automated alerts and prescriptive recommendations for maintaining and growing brand value.

Solution using cognitive psychology to measure how quickly and easily consumers recognise brand assets and connect them to the brand. The platform evaluates brand asset effectiveness and recognition strength.

Free interactive tool powered by BrandZ providing instant brand equity insights and intelligence on 14,000 brands across categories and markets. Users can access brand performance data, competitive benchmarking, and equity metrics in real-time through an intuitive dashboard interface.

Advanced analytics and ML tool identifying brand associations and helping focus on those likely to help grow the brand. The platform uses machine learning to analyze brand perception data and identify key brand drivers.

The world's most extensive consumer-focused source of brand equity insight covering over 20,000 brands in more than 50 markets, validated to in-market sales and uniquely linked to financial outcomes. BrandZ provides comprehensive brand valuation, equity tracking, and competitive intelligence across global markets and categories.

Platform providing actionable insights to win with retailers and shoppers, understanding macro, retail and shopper forces impacting categories. The solution integrates market, retail, and consumer data to identify category growth opportunities.

Rapid consumer feedback platform for innovation concept testing, proven to improve innovation success rates by up to 50% with results in as few as 24 hours. The solution enables fast iteration on product and service concepts through streamlined consumer testing and feedback collection.

World's first AI-driven, automated service for early-stage evaluation of product and service development without exposing concepts to consumers. The platform uses machine learning trained on historical concept performance data to predict consumer response to new concepts.

Solution evaluating the full spectrum of touchpoints including paid, earned and owned media to identify those driving greatest brand impact. The platform integrates data across multiple media channels to provide unified view of marketing effectiveness and channel contribution.

Digital ad testing solution allowing testing of ads in context across all major social media, VOD, audio streaming and retail media networks, delivering brand lift, creative, behavioural, attention and emotion insights. The platform simulates real-world media environments to measure ad performance in authentic viewing contexts.

AI-native solution fusing multi-source signal intelligence across cultural, behavioural, competitive and brand signals to uncover opportunity spaces and transform them into sharp, early concepts. The platform uses machine learning to identify emerging consumer needs and market gaps.

AI-powered tool understanding drivers and root causes of CX initiatives and demonstrating value on business outcomes. The platform analyzes customer experience data to identify key drivers of satisfaction and loyalty.

Solution assessing Voice of the Customer programme based on standardised framework with clear roadmap for improvement. The platform evaluates customer feedback programs and provides recommendations for enhancing customer experience initiatives.

Solution optimising marketing investments in customer journey, range, distribution, pack, pricing and promotions to convert consumer predisposition. The platform identifies optimization opportunities across the marketing mix to improve conversion and customer lifetime value.

Complete consumer demand led growth engine created bespoke to client ambitions, markets and brands using robust digital quantitative data and Kantar's validated MDS brand equity model. The platform identifies growth opportunities through consumer demand analysis and brand equity assessment.

AI engine powering LIFT ROI to provide sound, unified metrics for marketing measurement and optimization with intelligent automation. The platform uses machine learning to optimize marketing mix modeling and provide actionable insights for budget allocation.

Idea screening solution helping identify ideas that resonate and quickly shortlist winning ideas at scale with results in as few as 6 hours. The platform enables rapid evaluation of large idea portfolios through automated analysis and consumer feedback collection.

Conversational generative AI assistant trained by Kantar brand experts that connects intelligence to consumer marketing, brand and sales data to provide instant actionable insights. The platform enables users to query brand, consumer, and market data in natural language, receiving AI-powered recommendations and analysis.

Solution blending richness of qualitative insight with speed and scale of quant in live, expertly moderated AI-powered sessions with up to 100 participants. The platform enables real-time consumer research with advanced analytics and AI-powered analysis of qualitative responses.

An automated market research platform bringing together the best of technology and human expertise, delivering decision-quality insights in as little as a few hours with solutions validated to predict sales and brand growth. The platform streamlines the research process from brief to insight, enabling rapid deployment of custom research across multiple methodologies.

Suite of decision intelligence solutions measuring campaign's true impact on brand equity and business growth, analyzing tactics' performance and identifying channel synergies. The platform integrates multiple measurement methodologies to provide holistic view of marketing effectiveness across all touchpoints and channels.

AI-driven marketing mix modeling platform providing holistic view of marketing performance with daily actionable insights, integrating creative quality to show how creative strength drives ROI. The solution uses machine learning to optimize budget allocation across channels and tactics based on incremental impact.

Tech-driven optimisation tool powered by THX capturing real consumer media exposure across every touchpoint 24/7, tracking complete consumer media journey with real-time actionable insights. The platform measures actual media consumption patterns and correlates them with brand lift and business outcomes.

AI-powered ad testing tool for digital, TV, print and outdoor advertising, providing decision-quality insights backed by extensive LINK norms database with predictions in as little as 15 minutes. The solution uses machine learning to predict ad effectiveness and provide optimization recommendations at scale.

Most powerful, flexible survey-based solution for evaluating and optimising ads across digital, TV, print and outdoor, validated to short- and long-term sales with insights in as few as 6 hours. The platform combines creative testing, brand lift measurement, and sales prediction in a single integrated solution.

Consumer behaviour model deep diving into category needs to grow brand value by unlocking opportunity spaces that drive meaningful difference. The platform identifies unmet consumer needs and brand positioning opportunities within categories.

Validated framework and unique tools tapping into human needs to understand emotion driving brand choice and shape meaningfully different positioning. The platform uses psychological frameworks to identify unmet consumer needs and develop differentiated brand positioning.

AI tool decoding images, music and videos based on symbolic meaning using validated psychology-based framework. The platform uses machine learning to analyze visual and audio content for brand and marketing applications.

Package design screening and testing solution helping identify strongest packaging early, testing up to 24 packs rapidly and up to 6 packs in competitive context. The platform accelerates packaging development through streamlined consumer testing and design optimization.

Strategic partner for essential data collection with programmatic access to over 170 million people across 100 markets, offering customisable research services and survey solutions. The platform provides access to diverse consumer panels for rapid deployment of custom research studies.

Proprietary anti-fraud technology using 5 Deep Neural Networks and advanced machine learning to identify fraudulent activity within milliseconds, processing over 300 features and scoring half a million surveys per day. The platform protects data quality in research by detecting and preventing fraudulent survey responses.

Turnkey dashboards providing immediate answers to who, what, where and why of shopper behavior with monthly tracking survey data. The platform delivers ready-to-use insights on shopper demographics, purchase patterns, and motivations.

Tool enabling brands to prioritize key sustainability topics, identify factors with most significant impact, and sharpen activations to maximize engagement. The platform helps brands identify material sustainability issues and develop targeted sustainability strategies.

Solution combining purchase data with consumer motivations and attitudes. The platform integrates behavioral and attitudinal data to provide comprehensive understanding of shopper decision-making.

Proprietary smartphone app where panellists record purchases and motivations behind them in real-time. The platform captures detailed purchase data and consumer motivations through mobile technology.

Behavioural data platform capturing decades of data on choices shoppers make at point of purchase. The platform provides granular insights into actual purchasing behavior across categories and retailers.

AI and ML-powered tool modeling and evaluating range of 'what-if' scenarios using unique behavioural data from real shoppers over many years. The platform enables scenario planning and forecasting based on historical purchase patterns.

Technology is changing everything. Plug in to Kantar's expertise to understand the path to adoption and usage, and the key trends to uncover growth. With the proliferation of technology choices available to consumers, it's getting harder and harder to grow brand share. For manufacturers of smartphones, laptops, tablets, wearables, and TVs, network operators and brands from other categories, Kantar's dedicated global technology insight experts show you how to optimize your marketing strategy to grow market share by category. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential. Forging a strong customer bond and building relationships with influential advocates improves the chances of a technology brand succeeding. Understanding which elements of the brand or device specification drives purchases helps you ensure you have a product offering, at the correct price-point, that appeals to prospects and customers.