Are you ready to drive the future of mobility? Get clear guidance to better understand people and lead the way to a world of connected mobility.

How we help you

·     Fuel the development engine

·     Real-time feedback to optimise your customer experience

·     Get your pricing into gear for the road ahead

·     Define, build and manage your brand for profitable growth

Whether old favourites or innovative challengers, FMCG brands touch the lives of most consumers multiple times each day. Kantar helps you deliver the goods.

How we help you

·     Understand shoppers and markets

·     Grow your brand and category

·     Innovate in a way that leads to growth

·     Optimise marketing and retail investments

As perceptions around energy change, we provide vital insights around sustainability, growth and purpose, in order to spark innovation and create a powerful brand.

How we help you

·     Master the sustainability business case

·     Find consumer-centric growth in uncomfortable places

·     Win the hearts and minds of consumers

Whether it's fast fashion, sustainable beauty, affordable luxury or a personalised shopping experience, we help you understand and follow the key trends.

How we help you

·     Make the right statement

·     Reach the right shoppers in the right channels

·     Innovate around products, and experience

With insights around changing customer expectations and the competitive banking landscape, Kantar can ensure you stay on the money.

How we help you

·     Deliver better customer experiences

·     Manage your brand to achieve commercial success

·     Innovate to grow

Public policy challenges are increasingly complex. Elect to get the evidence and insight to understand and change society. Visit our new Kantar Public website to learn more about how we help governments and public sector organisations address some of the most difficult public policy challenges.

Understand the views of healthcare professionals and patients worldwide, to ensure you always have the perfect remedy.

How we help you

Gather deeper insights from patients and healthcare professionals

Around the corner or on the other side of the world, Kantar helps all industry players to deliver experiences that go the extra mile.

How we help you

·     Understand the market

·     Deliver better customer experiences

·     Plan your communication for maximum effectiveness

Whether you're trying to reach and engage via media activity, or looking to understand audiences, Kantar helps you channel the right insights.

How we help you

·     Plan an effective media strategy

·     Measure media activity

·     Evaluate the performance of media campaigns

Keeping up with the changes in retail has never been more complex, and you need big ideas and fast implementation to win. Talk shop with us.

How we help you

·     Understand consumers and their motivations

·     Seize new growth opportunities

·     Get the most from retail partnerships

Technology is continually changing consumers' lives. Plug in to Kantar's expertise to understand device purchase journeys and usage, and the key trends to uncover growth.

How we help you

·     Increase your brand’s market share

·     Track the consumer purchase journey

·     Maximise advertising ROI

Make informed marketing and PR choices. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.

Smart media choices grow brand strength, market penetration and sales. We help advertisers, agencies and media owners to measure and optimise the effectiveness of their content and activity across all media channels.

Our capabilities

·     Advertising Intelligence

·     Campaign Effectiveness & ROI

·     Consumer Profiling & Targeting

·     Creative Development & Evaluation

·     Programmatic Activation

Unlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.

Media and entertainment is a multi-trillion-dollar industry, buoyed by improved technology, connectivity, and a thirst for content.

Build long-term value in your business by better understanding context and comparability, enriching and activating first-party data to monetise attentive and engaged viewers.

How do you grow and retain audiences and subscribers?

Opportunity

Build and optimise customer management and CRM tools to reduce subscriber churn and identify new prospects.

Audience data is used to help you understand how new advertising solutions like shoppable ads, emerging platforms like connected TVs and demand for usage of different content delivery mechanisms and emerging trends can be evaluated so that decisions can be made with confidence.

Our capabilities

·     Audience Measurement Analytics, APIs & Software

·     Cross-media Campaign Measurement

·     People-based Audience Measurement

Where human expertise, AI-powered analytics and technology converge to predict consumer behaviour and optimise priorities for growth.

Our capabilities

·     Advertising, Media & Communication Analytics

·     Brand Analytics

·     Customer Analytics

·     Data Strategy & Engineering

·     Digital (Dx) Analytics

Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.

Winning brands stand for something: they are meaningful, salient, and continually evolving. Our insights and expert teams can help your brand find sustained growth in a changing world.

Our capabilities

·     Brand Analytics

·     Brand Architecture & Portfolio Optimisation

·     Brand Purpose & Positioning

·     Brand Strategy

·     Brand Tracking

·     Brand Valuation

·     Human & Cultural Insight

·     Market & Category Understanding

Find and sustain top line growth. Our strategic consultants around the world deliver practical services through solutions that drive incremental growth.

Growth has shifted – real growth now lies in uncomfortable places. We help brands and companies drive and sustain top line growth.

Our capabilities

·     Brand Purpose & Positioning

·     Human & Cultural Insight

·     Organisational Performance

·     Organisational Performance

·     Sales Performance Platform

Create an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.

In a fast-changing retail environment, staying close to shoppers and channels is crucial. With the rise of digital commerce and new go-to-market models, we can help brands and retailers manage and evolve your offer.

Our capabilities

·     Consumer Landscape

·     Consumer Panels

·     Ecommerce

·     Retail Landscape

·     Sales Performance Platform

·     Shopper Marketing

Build and maintain a strong relationship with your customers. Develop a winning customer strategy, monitor real-time customer feedback, and create a truly customer-centric culture.

A consistently great customer experience (CX) is no longer optional. We help you define your CX strategy, embed customer feedback throughout your business, engage employees, and drive business impact and ROI with advanced analytics. Our technology partners connect you with the voice of the customer and employees.

Our capabilities

·     CX Analytics

·     CX Strategy Development

·     Develop a Customer-centric Culture

·     Real-time Customer Feedback

Innovate in a way that reliably leads to growth. Nurture clear, future-proofed ideas, and seize the most rewarding opportunities.

Successful innovation is built on deep human understanding. Benefit from the latest thinking in forecasting, segmentation, behavioural economics and cognitive science to identify and launch solutions that re-shape your industry.

Our capabilities

·     Brand Architecture & Portfolio Optimisation

·     Digital (Dx) Analytics

·     Innovation Strategy

·     Offer Development

Meet your research goals, globally. From in-depth qualitative research expertise to the latest AI-based technology, we have the right solution to support you.

Our capabilities

·     Data Solutions

·     DIY Solutions

·     Managed Services

·     Panels & Audiences

·     Research Capabilities & Technology

Enhance your online advertising effectiveness and better understand the people viewing your ads.

Overview

Kantar’s ad-tracking solution enables you to create more effective advertising campaigns and post-impression surveys.

Key features

Ad tracking

With us, you can track ads that contain audio and video components.

Quick turnaround times

We can field post-impression surveys as quickly as 24-48 hours after the observed impression.

Clear reporting

View intuitive analytics and straightforward reporting via an automated reporting dashboard.

We can make today’s surveys mobile, enjoyable, and engaging using third-party data while still digging deeper.

Overview

We can be smarter about the data we collect and integrate insights with other survey data: syndicated studies, social media and behavioural data. Append with Acxiom Personicx Lifestage & Digital; Experian Mosaic; I-Behavior Purchase Categories & Retail Brands; Futures Company Marketing Receptivity, LIVING Well, and MindBase.

Key features

Making data work harder for you

Data Appends can segment your customer database, personalize consumer communications and identify new segments.

Fully profiled panel

Our panel meets the industry’s most extensive and relevant set of consumer classification data.

Asking fewer questions

Ask what you need to and append the rest. This approach captures a holistic view of today’s consumer without asking many questions.

Driven by our proprietary data, trust the insights you gain from the profiles you collect, connect and activate with us.

Overview

At Kantar, we only work with permission-based respondents and ensure data collection is done in respect of data protection regulations around the world. So, whether it’s our double opt-in (DOI) panelists or our programmatic supply, you can rest assured that quality and compliance underpin everything we do.

Key features

Connected data you can trust

We are an accredited data match partner for Google, and our platform for connecting data is also VSA-accredited by Google.

Comprehensive validation approach

Our unique methodologies and layers of quality control have been developed to handle multiple sources.

Trusted healthcare research partner, globally

We hold the revised standard ISO 20252:2019 globally for Healthcare Market Research and Panel Management.

Enhance your datasets and boost the value of research investments by connecting real people profiles to other sources.

Overview

Kantar can give you access to unique audiences. Derived from the 150 million+ research-ready respondents within the Kantar Profiles Network, our Enhanced Sample reach includes millions of survey-ready respondent profiles for whom we have an existing, proprietary connection to non-survey-based data, such as ad exposure, digital behavior, psychographics, and geo-location.

Key features

Deeper insights from enhanced survey data

Combine our permission-based first-party data, your CRM data, and third-party data sets.

Unique, targeted audiences for media targeting

Validate the quality of your segments for future campaign use and measure ad effectiveness across different channels.

Propriety attributes data

Access up to 4,800 profiling attributes from our LifePoints panel – the largest number of attributes in the industry.

Grow your brand with extraordinary creativity. Know how your ad will perform and how to improve it to maximize ROI.

Overview

Identify the campaign idea that will drive growth for your brand, then develop and nurture that creative concept through to flawless execution. Get the right insights quickly at each step of the development process, and create campaigns that maximize brand impact.

Key features

Inspiring insights

Combine data and learning with expert advice to turn insights into effective action.

Trusted solutions

Validated for short-term and long-term impact and MASB certified, LINK+ creative solution is proven to drive sales and brand equity, supported by a database of over 250,000 ads.

Creative and effective

Put creativity to work and develop content that builds your brand in the short and long-term.

Get the insights you need to build your brand at speed

Accelerate consumer understanding with a market research platform designed for marketing agility.

Proven solutions and game-changing tech.

Kantar Marketplace brings together the best technology and human expertise in a powerful market research platform, so you get decision-quality insights in as few hours.

With Kantar’s Meaningful Different Salient framework at the heart of our solutions, you can reliably predict whether your marketing will drive incremental sales and brand equity.

Consumer research, on your terms.

Choose from a full suite of market research tools designed to help you optimize your marketing mix, whether you’re getting feedback on an idea, developing a new product, or launching a campaign. Get the flexibility you need to run self-serve studies or combine the speed and agility of the platform with expert service.

Pay as you go or choose a Kantar Marketplace plan for your needs. Unlock bonus credits, premium features, and incremental benefits at each plan level without subscription fees.

Powerful insights, all in one place.

Share learnings throughout your organization with team-level access to project data. Intuitive visual analytics dashboards make understanding your results easy, synthesizing insights across projects, and looking at performance versus our norms. So you can make faster, more confident decisions.

In your market – and around the world.

Tap into global consumer perspectives, with access to over 150 million consumers and solutions available in 70+ countries.

And with local 24/7 technical support and account servicing, know that someone always has your back.

Overview

From self-service options to offline and online capabilities, connect your data to real-time decisions.

Whether you are looking for quick do-it-yourself options, or a personalised solution that integrates first, second and third-party data sets, we have an option for you.

Key features

End-to-end solution for building analytics

Our Tier 1 Dashboards give you the ability to connect, shape, visualise, and share data insights quickly.

Real-time data at a low cost

Present appealing visuals of key survey metrics with instant, real-time access to data, with our Tier 2 Dashboards.

Self-service solution from CrossTabs

Use this analytic tool to interrogate, tabulate and chart survey results in real time via a self-serve platform.

Our Modern Survey Design techniques help you understand people better, by asking the right questions in the right way.

Understanding the behaviours and rationale behind what your target audiences think, feel, say and do is core to building stronger brands. By engaging with people in meaningful ways, you’ll capture this and more. Use our survey design techniques, programming tools and technology integrations, to help you collect data in the best possible way.

Key features

Improved user experience

We design and implement surveys with a consumer-centric focus. Make surveys more engaging and exciting for the respondents.

Optimised for today's consumer

Create surveys for cross-platform data collection, and respond to a panelist’s device choice with innovative features.

Enriched data quality

We make sure not to exclude mobile respondents, so you don't risk an unrepresentative audience and disengaged responses.