Founded in 1923 by Arthur C. Nielsen Sr. as A.C. Nielsen Company, NIQ has spent over 100 years helping the world's leading brands and retailers understand what people buy and why. After merging with GfK in 2023, NIQ now operates in 95+ countries, representing 97% of the world's GDP, and employs approximately 30,000 people globally. Headquartered in Chicago, Illinois, NIQ went public on the NYSE in July 2025 under the ticker $NIQ. We combine the most trusted consumer and retail data with advanced AI to deliver the Full View™ — the most complete and clear understanding of consumer buying behavior available anywhere.

At NIQ, we are united by a single shared purpose — to show the world what people want. We are data scientists, market researchers, technologists, and industry specialists working together across more than 100 countries. We are a trusted source of confidence for name brands and challenger brands alike. Across the world, it's the dots we connect and the insights we uncover that empower businesses in their most transformative moments — enabling them to stride into their next chapter with certainty.

NIQ's ecosystem of data, emerging technology, AI, and expert analysts delivers the most complete understanding of consumer buying behavior and reveals new pathways to growth. We capture 60 billion data points every day, track over 1,500 attributes, maintain 162 million products across 1,400+ categories, and measure $7.2 trillion in global consumer spending. Our solutions span market measurement, consumer behavior and insights, innovation analytics, brand and media effectiveness, analytics and activation, and connected product content — all delivered through state-of-the-art platforms and AI-powered intelligence.

At NIQ, we're united by our shared purpose to show the world what people want. Everything we do — from the data we collect to the insights we surface and the platforms we build — is in service of helping businesses understand the people they serve and make smarter decisions that drive sustainable growth.

We put clients' success at the center of our strategy and decision-making. We are committed to delivering trustworthy, current, and relevant data — and transforming it into insights that are measured, tracked, and forecasted. We believe that commercial success and responsible behavior are linked, and we hold ourselves accountable across three core areas: our People, our Partners, and our Planet.

NIQ is the world's largest consumer intelligence provider, with operations in 95+ countries representing 97% of global GDP. Following the combination of NIQ and GfK in 2023, we offer unrivaled global coverage across both CPG and Technology & Durables sectors from a single, trusted source. Our data ecosystem connects point-of-sale transactions, e-commerce activity, consumer panels, product attributes, and economic signals into one intelligence platform. By combining human expertise with advanced AI, NIQ delivers insights that organizations cannot find anywhere else — more data, more clarity, more confident decisions.

NIQ's ESG strategy is designed to drive long-term value for employees, stakeholders, customers, communities, and the planet. We align our reporting with the UN Sustainable Development Goals and the SASB Standards. On our annual People & Planet Day, we engage thousands of employees globally — in 2024, more than 13,500 employees contributed over 81,000 hours across 550+ activities, raising nearly $118,000 for causes aligned with NIQ's four social impact pillars: food equity, education, economic empowerment, and climate justice. NIQ also works to optimize data centers and select energy-efficient properties to reduce its environmental footprint.

NIQ is deeply committed to community impact. For over a decade, NIQ has provided Feeding America® with data and expertise to support the Map the Meal Gap report, which raises awareness of food insecurity across every U.S. county. Our People & Planet Day initiative brings thousands of employees together each year to volunteer, fundraise, and give back to their local communities — connecting our global workforce with the causes that matter most to them.

Our century-old legacy holds diversity and inclusion at its core — we win when our people are empowered to be themselves. NIQ has embedded inclusive policies across talent, culture, and accountability practices. Nine Employee Resource Groups (ERGs) operate in 83 countries with over 2,500 associate members. We maintain global mandatory diverse hiring slates, and over 600 leaders run local inclusion impact teams. Recognition includes: NIQ awarded the highest level of inclusion maturity through the Lead Network's DE&I Maturity Benchmark (2023); named one of the '100 Best Companies for Women in India'; Gold Employer for LGBT+ Inclusion by IWEI; Top Employer for Latino Leaders; and HR Asia Best Companies to Work for in Asia (2025, Singapore).