Committed to providing the Full View™ of the beauty consumer, NIQ delivers actionable insights that are as broad in scope as they are deep—so that you can take immediate action to meet consumer demand and drive growth. Understand evolving beauty consumer habits across online and offline channels with NIQ's Omnishopper solution. In the dynamic beauty industry, success hinges on balance—the push and pull between innovation and tradition, affordability and luxury, sustainability and scalability, and personalization and inclusivity is reshaping the landscape for beauty manufacturers and retailers. NIQ provides unique insights and robust analytics to meet the beauty and personal care needs of manufacturers, retailers, and beyond, enabling companies of all sizes to make strategic decisions to drive their business forward.

Combining unrivalled omnichannel coverage with best-in-class consumer intelligence, NIQ enables alcoholic beverage brands to adapt to changing consumer trends, target the most profitable consumer occasions, and create activations that influence decision-making at each point along the consumer path to purchase. NIQ's Full View™ integrates on-premise (bar/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform. NIQ's data provides an unrivaled omnichannel view, including on- and off-premise measurement, to help leaders in the beverage alcohol market uncover blind spots and win. Track sales and share performance against competitors by channel, brand, and more—and identify channels with the greatest sales and consumer opportunities for your brands.

For 100 years+, NIQ has been at the forefront of consumer data and insights, providing the CPG industry with the most comprehensive view of market trends and performance, allowing you to drive growth, optimize strategies, and stay ahead in the competitive CPG market. NIQ's data spans nearly 100 markets globally, offering a comprehensive view of consumer behavior. NIQ's data helps you gain the Full View™ of sales measurement and consumer behavior to maximize innovation and growth. Serving tens of thousands of clients across more than 100 countries, NIQ delivers trusted measurement and panel data to manufacturers and retailers across the consumer packaged goods space.

Fuel your omnichannel retail strategy with a single partner for digital measurement to activation. NIQ delivers actionable digital insights by analyzing extensive online transaction data globally and linking it with in-store purchase data. By covering more than 2,000 online merchants, including marketplaces and direct-to-consumer brands, NIQ empowers retailers and brands to leverage market trends, consumer behaviors, and competitor strategies to fuel their growth. A powerful e-commerce data platform—powered by the largest online consumer panel in the world—provides brands with actionable digital shelf analytics. Distinct online source data collection provides reliable guidance for boosting sales, visibility, and availability.

NIQ's alternative data for financial services enables a complete and actionable understanding of the ever-changing omnichannel consumer, trusted by hedge funds, investment banks, asset managers, private equity investors, and venture capitalists. Identify new and emerging categories and companies to stay ahead of the competition, and dive deep into a specific manufacturer, brand, or sector to complete market and competitive due diligence. Access public company coverage for CPG, Streaming, Tech and Durables, EV, Travel, and more. Track and analyze point-of-sale data to obtain intra-quarter reads on company performance, and ensure worldwide coverage with the largest global source for alternative data, covering more than 90% of the world's population.

Optimize media strategy with media and ad tech industry insights. NIQ panels track consumers' brick-and-mortar and online purchases for FMCG and tech and durable retailers across 24 countries, and measure the market through the lens of product claims, certifications, and ingredient and nutrition panel attributes to drive smarter audience segmentation, targeting, media placement, and sponsored retail search. The NIQ Media Division unites the media capabilities of NIQ, GfK, and MRI-Simmons to support advertisers, agency, and media partners in optimizing advertising investment and execution. Local level visibility allows clients to focus on high-impact geographies with target demographics.

Unpack the power of packaging data to drive innovation and growth. Navigate evolving challenges like packaging EPR mandates, sustainability goals, and shifting consumer trends—from private label dynamics to TikTok influence. With NielsenIQ's trusted data, you'll be equipped to adapt, innovate, and thrive in a changing market. NIQ's suite of packaging data provides a comprehensive global view of retail CPG data and consumer behavior insights to drive innovation and growth. The globally trusted point-of-sale (POS) and packaging attribution data provides the accuracy and granularity needed to validate high-stakes business decisions and set a focused strategy.

Unlock insights with the Full View™ of the pet market. The industry continues to see increased humanization of pets and higher overall spend on wellness-focused premium products—now more than ever, it's important to have a clear line of sight into critical insights to remain competitive across this growing industry. NIQ delivers critical insights with industry-leading pet coverage backed by trusted measurement and panel data. NIQ offers unmatched coverage of the total pet market to deliver consumer intelligence in pet consumables and supplies to meet the needs of retailers, manufacturers, emerging brands, and pet industry associations.

Positioned at the crossroads of the public and private sectors, NielsenIQ's actionable intelligence and insights aid policy and research outcomes to facilitate collaboration between these sectors, driving innovation and shared value. NielsenIQ is a trusted data partner helping governments, NGOs, academia, and research organizations around the world modernize and leverage actionable insights with precision and in real-time to help shape, inform and resolve policy outcomes for a healthier, safer, and more equitable future. NIQ's FMCG retail sales and consumer intelligence data provide a unique consumer perspective that drives meaningful change in the realm of global, regional, and local health, nutrition, and consumer product safety challenges. Delivering big data to help in public policy, NIQ handles some of the world's best data sources and guides them for use in better health outcomes, better economic planning, and better information for institutions.

Translate data into action with the Full View™ for retail. As a retailer in today's market, adapting to the needs of empowered, informed customers requires constant reinvention—you can navigate this complexity and become the preferred choice of your customers by embracing a new era of intelligence, driven by data, advanced analytics, and AI. NIQ's complete data and advanced technology stays on top of every customer, channel, aisle, and click to empower retailers to take powerful, profitable action in a rapidly evolving market. With a suite of tools designed for a new era of intelligence, you can translate insights into powerful, profitable action, keep up with rapidly changing market dynamics and consumer behavior, and understand competitive performance and track market share.

Leverage data for innovation in consumer durables. NIQ and GfK together provide the world's most comprehensive network of panels and long-term studies, tracking point-of-sale (POS) data and shopper behavior across the technology and durables industry. Whether you're a distributor or a retailer, a leading or emerging brand, a software company, a component manufacturer, or a smarthome provider, with NIQ, you can make better business decisions, faster. With NIQ's industry-leading expertise, you can identify growth opportunities, win market share, and drive innovation. Master market measurement, grow your business and boost market share with a complete view of performance across categories, channels, and global markets—drawn from over 100,000 retail partners, 180 million tracked SKUs, and millions of consumers.

E-commerce analytics, pricing and promotional optimization, distribution strategy, and data-driven activation to help brands and retailers execute and grow across omnichannel environments. Data Impact by NIQ covers 1,000+ CPG retailers in 75+ countries with 200 billion daily data points for ecommerce analytics. Provides pricing and promotion optimization solutions for both regular and promotional pricing strategy, with activation technology that brings customer insights into assortment planning and brand decisions for retailers.

Data-driven brand tracking, advertising effectiveness measurement, marketing mix modeling, and media investment optimization to build brand equity and maximize ROI. Includes deep-dive brand tracking solutions to understand and improve brand awareness in emerging markets, supported by neuroscience-based advertising creative testing and a global database of 10,000 ads. Marketing Mix Evaluator and MMM solutions measure sales impact of marketing campaigns across channels, enabling optimized media investment decisions.

Product content creation, management, and syndication services — including imagery, specifications, and rich media — to power digital shelf and e-commerce experiences. NIQ Brandbank provides standardized product content for FMCG brands to retailers across in-store, print promotional, and e-commerce platforms, while GfK Etilize delivers standardized product content for 20M+ technology products to retailers and distributors worldwide. Enables brands to expand product listing footprint globally through centralized content management and multi-channel syndication.

Deep consumer panel data, surveys, and AI-powered analytics revealing how and why consumers think, shop, and decide across 23 panel markets globally. Tracks 600,000 households across 23 countries for consumer buying behavior analysis, supported by the largest, longest-running study connecting consumer attitudes with behavior across 25 countries. Delivers actionable consumer intelligence that drives creative advertising improvements and shopper conversion optimization for retail and CPG clients.

Predictive analytics, concept testing, neuroscience-based research, and benchmarking to help brands identify white spaces, build value propositions, and launch winning innovations. The integrated BASES team (from Affinnova acquisition) provides innovation forecasting and predictive insights with advanced proprietary benchmark data to support product development and market success. Includes packaging testing and advertising creative assessment delivered through in-house Ph.D. neuroscientists and a database of 10,000 ads globally.

Comprehensive omnichannel retail measurement tracking sales, market share, and category performance across in-store and online channels globally. NIQ measures $7.2T of global consumer spending, capturing 60 billion data points daily across 1,400+ categories, providing real-time market intelligence to drive competitive advantage. Enables tactical and strategic decision-making across retail markets, helping brands and retailers understand market conditions and identify growth opportunities in their categories.

Integrated advanced analytics consulting, consumer and marketing insights, and BASES capabilities that help clients simplify and accelerate decision-making from ideation to implementation. Launched February 2025, integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES to cover revenue growth management, brand strategy, consumer insights, precision activation, and innovation. Acts as an extension of the client's team, leveraging NIQ's proprietary datasets and subject matter experts to drive revenue growth, competitive positioning, and innovation success.

Consumer and market intelligence platform for the Technology & Durables industry, providing product portfolio analysis, buyer study data, and strategy tools for manufacturers and retailers. Delivers integrated market sizing, competitive positioning, and buyer behavior analytics to support product strategy, go-to-market decisions, and portfolio optimization in technology hardware and consumer durables categories. Combines quantitative market data with qualitative consumer insights and strategy frameworks to drive product and channel decisions.

AI-powered consumer and retail intelligence platform that combines retail measurement and consumer panel data in one place, with Ask Arthur Gen AI capabilities for self-serve analytics across 85+ countries. Enables brands and retailers to access integrated market and consumer insights through natural language queries, eliminating delays in data access and accelerating insight generation. Leverages NIQ's proprietary retail and consumer datasets to deliver actionable intelligence for sales, marketing, and strategic decision-making at global scale.