We believe in the power of ingenuity to build a positive human future. As strategies, technologies, and innovation collide, we create opportunity from complexity. Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. Working across the world as a single united team, we're the only firm with the range of expertise to enable our clients to innovate and transform. We accelerate new growth ideas from concept, through design and development to commercial success. And we revitalise organisations with the leadership, culture, systems and processes to make transformation a reality.

For us, ingenuity is a mindset. We're optimists who believe that when you put bright people and brilliant technology together, amazing things happen. It isn't just transformative and fascinating. It means delivering actual results every day, helping find new opportunities for our clients, communities, and the wider world. We deliver great work because of our brilliant people who live our purpose every day. Our clients and people know PA as a place where we inspire each other, dive into the unknown, and deliver meaningful work, together.

We're always curious and totally invested in finding the best solution to every challenge, partnering with clients at every stage – from idea to reality. We accelerate new growth ideas from concept, through design and development to commercial success. And we revitalise organisations with the leadership, culture, systems and processes to make transformation a reality. Grounded in years of experience making ideas a reality, we ask difficult questions and take on every challenge as our own. We immerse ourselves in client teams to solve problems together - going beyond standard approaches and strategies, finding hidden possibilities, and turning them into something real.

We believe in the power of ingenuity to build a positive human future. This is PA's purpose, the lighthouse guiding what we do, how we do it and, most importantly, why we do it. It means we're proud to work with clients who make a positive contribution on ground-breaking and innovative projects that improve people's lives. This idea unites and inspires us as we partner with passionate, forward-thinking leaders.

Our values help us to live our purpose and deliver our strategy. They are what make PA different, for our people and for our clients. We work with integrity, intellectual honesty, and confidentiality. We approach our work with humility, openness, and humor and we celebrate our people's diverse experiences, background, and viewpoints. We recognise the complementary nature of our individual qualities, technical skills, and personal expertise and we work in concert to bring all our capabilities and experiences to our clients' situations.

Together, PA and Jacobs redefine what's possible – transforming visions into impactful, real-world outcomes. We're extending our distinctive innovation and transformation capabilities and further strengthening our ability to help clients navigate complexity and unlock new possibilities. Unlike massive consulting firms that try to cover every service, we have remained focused on what we do best: innovation, transformation, and performance improvement in selected industries. Our unique combination of strategists, technologists, digital experts, consultants, designers, scientists and engineers means our strategy work helps clients deliver innovation into the real world. 98% of our clients choose to work with us again.

The PA Foundation is our independent charity partner, amplifying our volunteering efforts by fostering partnerships with causes aligned to our purpose and where we can deliver lasting impact. The Foundation aims to develop and inspire people, particularly those facing disadvantage, to be the innovators and leaders of tomorrow, applying their ingenuity to solve the world's biggest challenges. To date, The PA Foundation has distributed over £7.1m to 57 charitable organisations across the UK, US, Nordics, and Netherlands, aiming to reach over 33,600 people facing disadvantage to improve their education, skills, or employment outcomes. All PA people have three days each year to volunteer and, in 2025, gave over 21,800 hours of their time to support programmes and causes they care about.

We believe that every person at PA should have the opportunity to succeed in building their career in a culture that's collaborative, inclusive, and rewarding. Where our people feel valued and motivated to be their best. We're focused on building a workplace that values human difference and diverse mindsets, and a culture of inclusion and equality that unlocks the potential in our people so everyone can be their best self. We're committed to advancing equality. We have eight vibrant and active employee diversity networks that celebrate, educate, and raise awareness of important issues, including our RISE Network promoting Racial Inclusion and Social Equity, Women's Network, Mental Health and Wellbeing Network, and networks supporting disability and neurodiversity. Every day, we endeavour to be active allies and create a more inclusive culture that offers equal opportunities and supports diversity in all its forms.

Sustainability is at the very heart of PA's purpose. The future demands regeneration – not preservation. The climate crisis calls for radical reinvention of our systems, economies, and infrastructure. We're working towards delivering a net benefit to the environment and are helping others around the world do the same. We've signed up to the Science Based Targets Initiative, making a commitment to use scientific evidence as the basis for goals that will see our firm help limit global warming to 1.5°C. And we've published our own plan to achieve net zero by 2040. We're a participant in, and specialist technical advisor to, the UN Global Compact. We endorse The New Plastics Economy Global Commitment and strive to create a circular economy for plastic packaging that ensures it never becomes waste.