We believe that our DEI strategy should improve the world we live in. Our programs have helped create measurable growth and equity for diverse and minority-owned businesses and talent.

Our Diversity Advantage Program (DAP) supports diverse supplier ecosystems and helps level the playing field for minority- and women-owned small CPG businesses to grow.  

We open our workplace to young individuals via Generating Genius, showing them what it’s like to work in data insights and analytics, inspiring their interest to work in the field, and ultimately helping create more diversity in the industry. 

We partner with the University of Illinois Chicago (UIC) to select UIC students of color to receive ongoing mentorship and instruction from Circana professionals and real-world experience in market research, helping develop a pipeline of diverse talent for the future. 

Our collaboration with the Association of National Advertisers (ANA) and its SeeHer movement supports increasing the accurate portrayals of women and girls in marketing, advertising, media, and entertainment. In partnership with ANA SeeHer, we analyze layers of shopper, panel, and store sales data, along with viewership data, to learn the sales impact of Gender Equality Measure (GEM)-scored ad campaigns.

We believe in diversity's undeniable strength to our business, employees, clients, and communities. Diversity includes origin, heritage, and culture; perspective, thoughts, and experience; and skillset and expertise.

Diversify Talent and Create Equitable Talent Practices

Attract, develop, and retain high-performing talent that reflects the broader societies where we live and work.

Empower Our Employees to Build a More Inclusive Culture

Cultivate a dynamic culture so our employees are empowered to engage in inclusive ways and feel valued, respected, and belonging.

Establish Leadership Accountability and Share Progress

Hold our leadership accountable and share our progress. If we fall short, we will own it, learn from it, and keep moving forward.

Promote Growth Among Our Community and Clients

Do our part to create and maintain an equitable and inclusive consumer goods ecosystem.