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Circana
The world’s leading advisor on the complexities of consumer behavior.
Company Information
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Conpas Rating

-

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Website

https://www.circana.com/
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Overview

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action.

Groups

Number of Employees

5,001-10,000

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Services Provided

Consulting, Digital Solutions

Capabilities
Industries
Footprint
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Regions

Europe, North America,

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Countries

Greece, United States Of America,

Additional Information
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Year of foundation

1979

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Structure

Privately Held

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Campaign Optimization and Marketing Mix Drive an Incremental $4M in Sales

A leading OTC client had an annual media budget of $300 million across 16 brands. Each planning season, the client had to make spending decisions for the brands and overall portfolio. The goal was to create win-win scenarios that balanced historical results with anticipation for the future.

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Location

Asia +6 more

Capabilities

Marketing +1 more

Industries

Agriculture +1 more

Audiences Deliver 6% Incremental Sales Lift

A frozen food manufacturer created a national media campaign to drive dollar sales across its product lines and wanted to understand which audiences to target to best fuel its sales.

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Location

North America

Capabilities

Marketing +1 more

Industries

Agriculture +1 more