Conpas Rating
-
Website
https://www.circana.com/Overview
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action.
Number of Employees
5,001-10,000
Services Provided
Consulting, Digital Solutions
Conpas Rating
-
Website
https://www.circana.com/Overview
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action.
Number of Employees
5,001-10,000
Services Provided
Consulting, Digital Solutions
Regions
Europe, North America
Countries
Greece, United States Of America
Regions
Europe, North America
Countries
Greece, United States Of America
Year of foundation
1979
Structure
Privately Held
Year of foundation
1979
Structure
Privately Held
Campaign Optimization and Marketing Mix Drive an Incremental $4M in Sales
A leading OTC client had an annual media budget of $300 million across 16 brands. Each planning season, the client had to make spending decisions for the brands and overall portfolio. The goal was to create win-win scenarios that balanced historical results with anticipation for the future.
Location
Asia +6 more
Capabilities
Marketing +1 more
Industries
Agriculture +1 more
Audiences Deliver 6% Incremental Sales Lift
A frozen food manufacturer created a national media campaign to drive dollar sales across its product lines and wanted to understand which audiences to target to best fuel its sales.
Location
North America
Capabilities
Marketing +1 more
Industries
Agriculture +1 more