To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology. We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.

To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

We monitor beauty industry trends across the globe, from the big picture down to the category, geographic region, and store levels, based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Circana Bookscan™ is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.

Circana PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and large U.S. publishers, it provides unprecedented access to the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.

In a world with rapidly changing products and distribution models, it’s critical to know what is selling, where, why, and for how much.

We monitor beauty industry trends across the globe, from the big picture down to the category, geographic region, and store levels, based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Speak to an Expert

With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business. That sales tracking information is also a critical ingredient in our analytic solutions, such as forecasting, segmentation, price and promotion evaluation, and more. Categories covered include athletic footwear, active apparel, team sports equipment, hiking, camping, fishing equipment, ski and snowboard, cycling, running, and fitness equipment.

Innovation is critical but challenging, with an 80% failure rate. Circana’s solutions improve the odds by addressing business needs across the entire product lifecycle.

Explore the competitive landscape and new product ideas. Use consumer feedback and in-market response to refine and prioritize your opportunities. Develop an optimized launch plan and selling support. Manage ongoing growth opportunities for your product portfolio.

Enhancing Product Growth with Circana: National Pork Board Case Study

Discover how the National Pork Board unlocked growth for an underutilized product using Circana’s comprehensive analytics and market insights. Learn about their journey from market analysis to in-store testing and how they effectively identified consumer preferences, optimized shelf placement, and increased sales opportunities.

Unprecedented demand and supply challenges continue to add complexity to an already complicated supply chain. Optimize planning and execution throughout the product lifecycle with our comprehensive approach to inventory management.

We ingest, cleanse, harmonize, and consolidate yesterday’s disparate data and make it available within hours of receipt. Our globally tested solutions and value-driven processes help you prevent out-of-stocks before they occur, minimize overstocks and markdowns, and optimize store operations labor. By focusing on the final leg of the supply chain, we inform near real-time decisions to minimize risks and mitigate disruptions to your business.

Important business decisions can’t always wait for extended lead times. Broader access to analytics across organizations provides decision-making power to those who need it. Empower your organization to have the right product, at the right price, and on the right shelf every day.

Circana’s analytic capabilities applied to our granular data assets deliver actionable guidance on real-time business issues, so you can align strategy with opportunity.

Circana’s Role in Conagra’s Pricing Strategy Post-COVID

Explore how Conagra leveraged Circana’s monthly sensitivities and comprehensive analytics to navigate consumer behavior shifts during inflation. Learn about their strategy to understand at-home and away-from-home behaviors, measure price responsiveness, and refine pricing decisions in real time.

A world without cookies makes a fragmented media ecosystem even more complex. To truly optimize your media spend, you need clarity on who your consumers and how they engage with your brand, everywhere they purchase.

Improve your media campaign ROI up to 9x with Circana’s audiences and measurement solutions built from the industry’s largest and most holistic purchase data, including 4x more sales coverage than any other provider. This extensive knowledge of consumer behavior fuels the most granular, most accurate, and fastest-available insights to drive proven brand growth. Reaching audiences based on actual purchase behavior instead of traditional KPIs delivers unparalleled media effectiveness and empowers alternative growth strategies such as new buyers.

Circana’s Strategic Role in 7-Eleven’s Gulp Media Network Expansion

Explore how Circana’s expertise enhances 7-Eleven’s Gulp Media Network through advanced lift measurement and audience builder capabilities. Learn about the synergy in data analytics, insights, and campaign efficacy that drives impactful media strategies for immediate consumption manufacturers.

Unlock business growth with Liquid Data Go™, the new data, reporting, and insight platform from Circana, exclusively for emerging to midsize CPG businesses with big ambitions.

Tracking

Liquid Data Go provides emerging and mid-market brands with 15% more market measurement coverage than our nearest competitor for a complete picture of sales and share tracking.

Your subscription to Liquid Data Go unlocks access to on-demand and unlimited reporting stories, no matter how many times you need to check a month.

Insights

With intuitive reporting, visualizations, and access to key insights, Liquid Data Go is fully integrated and natively built on Circana’s industry-leading business intelligence and visualization solution, Unify+.

Understanding how key sales, distribution, pricing, promotion, and consumer measures are impacting your business across channels and retailers has never been faster.

Impact

Simple and cost-effective set of packages that access Circana’s best in-class data assets that grows as your needs grow.

Setup your team for success with data-driven decisions and an insights platform designed to meet your growth objectives.

Are you looking for …

• Faster, smarter consumer insights?
• Flexibility to seamlessly query large datasets on the fly?
• Better collaboration across multiple teams?
• And recommendations about what to do next?

We have you covered.

SIMPLE AND PERSONALIZED

Your Data, All in One Place

When the world’s biggest, most innovative brands and retailers need to answer their pressing business questions, they turn to Circana’s Liquid Data^® platform and its business intelligence tool, Unify+^™, for a reason.

Unify+ gives you access to all your data in one place. It is simple and intuitive, going beyond traditional data visualization to provide a streamlined, personalized user experience that can strengthen collaboration across your organization and help you grow.