Strategy, Marketing, Pricing, Sales, and Digital

Simon-Kucher was founded in Germany in 1985 as a university spinoff by Prof Dr Hermann Simon, Dr Eckhard Kucher, and Dr Karl-Heinz Sebastian.

Their vision was to help companies grow using scientific methods that could address real-life business challenges. They turned clever thinking into real practical solutions that delivered.

Today, Simon-Kucher is a fast-growing global consultancy with over 2,000 people operating in 30+ countries – a fantastic achievement born from being the world’s leading pricing and growth specialist.

We are very proud of our heritage but also excited to write the next chapter of our story. One that is based on a clear insight into what matters to all businesses – unlocking better growth that’s long-term and sustainable, founded on what customers want and value and will pay a fair price for.

That in turn, powers our clients’ long-term sales, value, and profit.

You can read more about our story and why we believe that not all growth is created equal here.

We are hands-on, delivering results at pace

We pride ourselves on being hands-on and results-driven. Our projects increase our clients’ profitability by an average of 100 to 500 basis points.

We don’t apply one-size-fits-all approaches in our projects but tailor our solutions to our client’s specific needs.

Last but not least, we make sure our solutions get implemented properly.

The ultimate measure of our success is our client’s success.

Our team combines specialist industry, functional, and digital expertise.

We know how to monetize innovations, drive growth, and transform businesses to keep ahead in the digital world.

From strategies to tangible outcomes, our solutions are made to last.

We achieve this by optimizing every lever of your commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value.

Get this right, and you achieve better, higher-quality growth by creating virtuous cycles of loyalty, advocacy, and trust, increasing sales and long-term sustainable profit far more than cost reduction alone.

That creates value and opportunities for everyone: your customers, stakeholders, and our wider society too.

That's why, for over 35 years, we have been unlocking better growth for businesses, both large and small, helping revolutionize how we all live our lives.

We play our part in revolutionising how we all live and work.

We combine our deep expertise with our clients' knowledge to unlock and maximize their sustainable growth potential.'

We nurture inclusive and diverse teams that help deliver richer thinking and better outcomes. Outcomes that are felt not only by our clients but their customers, wider society and the environment too.

"Deep insights built on our expert knowledge and millions of data points can guide our clients to innovate and revolutionize their businesses"

We believe that to truly push boundaries, we have to take some risks.

We are independent thinkers, and we use our own initiative, but we also understand the need to work together towards common goals.

We make things happen at speed and are always personally accountable for our actions, even when we fail.

Entrepreneurship is a powerful force that drives the growth not only of our firm but our clients and people.

"Creating long-term value and growth by embedding better growth into everything we do"

We think that everyone deserves the opportunity to be their very best.

We encourage our people to set their own career paths, develop unique skills, and be the best at what they do.

We work with our clients to transfer everything we know to help grow and enrich the expertise in their teams.

This creates a culture where people feel valued, can be themselves, know their contribution matters and is recognized.

"Our diverse teams help inspire innovation and create opportunities that lead to sustainable competitive advantage."

We know that our success and strength lies in our people.

We work together to build authentic, long-term relationships with each other and our clients. We do this with respect, integrity, and openness.

We create an inclusive and diverse culture that allows us to share knowledge, innovate, and grow faster as a team and as individuals.

This is the foundation that allows us to exceed our client's expectations.

"Client trust is built on long-term relationships and our ability to understand them and their customer needs on a deeper level. It’s how we unlock value for today and tomorrow"

The world is changing and consumer demand is shifting. Sustainability for business is here to stay.

Just like with the evolution of technology over the last century, embracing the shift to a sustainable business will be non-negotiable for companies who wish to stay relevant. But what does environmental sustainability mean for businesses? Without a clear framework for sustainable transformation, companies risk losing out in the long run. Investing in sustainability now allows companies to maximize the current market opportunities whilst also protecting long-term profitability and viability.

No matter what stage you’re at right now, we can help you analyze what matters to your customers and what you need to do to gain their trust and reassure them that you’re every bit as committed to sustainability as they are.

Why is sustainability important?

It’s clear that companies need to put these concerns at the heart of their go-to-market strategies – or risk being left behind. For those companies who wish to keep up, it will require more than simply delivering new products and services. Consumers are looking for brands that align with their values, attitudes, and behaviors. Whether you’re at the start of your sustainability journey or ready to level-up, now is the time to take that next step.