Founded in 1985 as a university spinoff in Bonn, Germany, Simon-Kucher has grown into a fast-moving global consultancy with over 2,200 people across 30+ countries. Our sole focus is on unlocking better growth — growth that is long-term, sustainable, and rooted in what customers genuinely want, value, and will pay a fair price for. We achieve this by optimizing every lever of our clients' commercial strategy: product, price, innovation, marketing, and sales. With nearly four decades of monetization expertise and a proprietary pricing database spanning all industries and regions, we are regarded as the world's leading commercial growth and pricing specialist. Our projects increase clients' profitability by an average of 100 to 500 basis points — hands-on, results-driven, every time.

We are a team of global growth specialists — commercially curious, analytically rigorous, and deeply entrepreneurial. Privately owned by more than 200 partners, we operate as a globally connected team where every colleague brings real accountability and personal initiative to client work. We believe the best outcomes come when people feel empowered to take risks, collaborate openly, and build authentic long-term relationships — with each other and our clients. We work with respect, integrity, and openness. That's not just language; it's how we show up every day.

We transform commercial strategy and revenue management capability through a customer-first approach to value proposition design, pricing, sales, and marketing effectiveness. Our work spans pricing strategy and revenue management, sales excellence, customer and product strategy, digital growth, and transaction advisory for private equity. We combine deep consulting expertise with proprietary software and AI-powered digital tools — giving clients both the strategy and the technology to scale commercial impact. Whether you're launching a new product, overhauling your price model, restructuring your salesforce, or preparing for a transaction, we unlock the growth you're looking for.

We believe that business works best when growth is not viewed as a prize, but as an opportunity and a choice it creates for everyone. Our purpose is to unlock better growth — not the short-term, finance-driven kind, but sustainable growth built on what customers want, value, and will pay a fair price for. That means creating virtuous cycles of loyalty, advocacy, and trust that increase long-term sales and profit for our clients — and contribute positively to their customers, wider society, and the environment.

Creating a positive impact. Valuing authentic relationships. Unlocking the power of opportunity. Fostering an entrepreneurial spirit. These four values are at the forefront of everything we do. We look for people who live these values — and we help them grow through training, early involvement in stretching assignments, and a collaborative, supportive environment where everyone is personally accountable.

We are the world's leading pricing and commercial growth specialist — not by accident, but by design. With nearly four decades of monetization expertise, a proprietary 'Pricing Universe' database, and 1,000+ strategy projects per year, we bring unmatched depth to every engagement. Unlike firms focused on cost-cutting, our entire focus is on growing businesses. We are hands-on and results-driven: our projects increase clients' profitability by an average of 100 to 500 basis points. We combine strategic consulting with our own proprietary software and AI-driven digital platforms — so strategy translates directly into scalable commercial execution. And we work at pace, with senior professionals deeply involved at every stage.

For four decades, Simon-Kucher has helped clients drive sustainable, profitable growth. Our ESG vision builds on this legacy: we aim to create a positive impact on our planet, our people, our communities, and our clients. We calculate and track our GHG emissions annually in accordance with the GHG Protocol, with near-term and long-term reduction targets approved by the Science Based Targets initiative (SBTi). In 2024, we disclosed our environmental data through the CDP for the second time and received frontrunner recognition for sustainable business travel by the Travel Smart Campaign. We also help clients integrate sustainability into their commercial strategies — designing market-fit sustainable products, optimizing pricing for green offerings, and developing value propositions that drive both environmental impact and competitive advantage.

Our commitment to community is part of our DNA. We encourage employees to engage in corporate citizenship initiatives and support social, cultural, and environmental projects that drive sustainable change. In 2024, we contributed 260 FTE days to pro bono consulting and startup mentoring, with local offices supporting more than 20 volunteering and fundraising initiatives worldwide. We have helped organizations including UNICEF Burkina Faso, The Ocean Cleanup, Mind (the UK's largest mental health charity), Worldreader, Samaritans, Crossroads Foundation, and the International Wheelchair Basketball Federation — applying our commercial strategy and pricing expertise to maximize their social impact.

We believe in building a culture that promotes a range of perspectives, fairness, and belonging — where our people feel valued, can be themselves, and know their contribution matters. We are a meritocracy, but one grounded in fair and transparent processes. Our DE&I strategy ensures we are always working to create a better, more inclusive workplace. In 2024, Employee Resource Group participation grew by 40%, and more than 40% of our workforce are women. Our partners and leaders are champions and role models — accountable for fostering belonging as the norm, not the exception.