Founded in 1985 as a university spin-off by Prof. Dr. Hermann Simon and his doctoral students in Bonn, Germany, Simon-Kucher has grown from a pioneering pricing research firm into the world's leading commercial growth consultancy. Today, we employ more than 2,200 professionals across 46 offices in 31 countries, advising clients from Fortune 500 multinationals to high-growth unicorns. Our 2024 revenue reached €572 million — a testament to enduring client demand for our unique blend of scientific methodology, deep industry expertise, and commercial strategy. We are privately owned by more than 190 partners, preserving the entrepreneurial culture and intellectual rigour that defined us from day one.

We are commercial advisors who think like scientists and act like entrepreneurs. Our teams combine deep expertise in pricing, monetization, and commercial strategy with hands-on implementation discipline — and we pride ourselves on being results-driven. With over 40 years of monetization experience, we are regarded as the world's leading pricing and growth specialist. Our consultants work shoulder-to-shoulder with clients, transferring knowledge and building internal capability so that growth outlasts every engagement. Whether you are a pharmaceutical company launching a new therapy, a retailer rethinking its pricing architecture, or a private equity firm evaluating a target's revenue potential, we bring the same scientific rigour, creativity, and commercial conviction to every challenge.

We help clients unlock better growth by optimising every lever of their commercial strategy — product, price, innovation, marketing, and sales — based on deep insights into what customers want and value. Our projects increase client profitability by an average of 100 to 500 basis points. From pricing strategy and revenue management to sales excellence, go-to-market design, and commercial due diligence for private equity, our consulting is underpinned by proprietary scientific tools, the world's largest pricing database, and a growing suite of AI-powered software solutions through Simon-Kucher Engine.

Our purpose is to unlock a better kind of growth — one that creates opportunity for everyone: our clients, our people, and broader society. We believe growth should be sustainable, profitable, and human-centred. By focusing on long-term value rather than short-term, finance-driven actions, we help businesses build virtuous cycles of customer loyalty, advocacy, and trust that endure well beyond any single engagement.

We operate with fairness, transparency, and integrity in all our interactions with clients, suppliers, and internal stakeholders. We value scientific rigour and intellectual curiosity — turning clever thinking into real-world business outcomes. We foster an inclusive, diverse workplace where every person feels valued and knows their contribution matters. We are committed to collaboration, entrepreneurial spirit, and the relentless pursuit of measurable impact for our clients and the communities we serve.

No other consultancy has built its entire identity around commercial growth and monetisation the way Simon-Kucher has. With over 40 years of pricing expertise, we have defined the discipline — being the first consulting firm to integrate academic and scientific methodologies into real-world commercial strategy. Our proprietary 'Pricing Universe' is probably the world's largest pricing database, covering all industries and regions. We are recognised by Forbes, Vault, and Management Consulted as a top-ranked firm for pricing, sales, and marketing consulting. And we don't just advise — we implement, embedding tools, training, and talent to deliver what we promise and build lasting in-house capability.

ESG is not just part of what we do — it is who we are. Our ESG vision is to generate sustainable growth and create positive impact for our planet, people, communities, and clients. In 2024, we launched the Better Business Council to embed ESG at the partner level and activated a global network of 40 ESG Captains to drive local engagement. We are committed to science-based targets by 2030 and aim for net zero in the future. We publish annual ESG reports in accordance with GRI Standards and actively support clients in developing and commercialising more sustainable and socially responsible products and services.

We encourage our employees to engage in corporate citizenship and support social, cultural, and environmental projects that drive sustainable change. In 2023, employees dedicated more than 260 workdays to pro bono consulting projects and startup mentoring, and local offices supported more than 20 volunteering and fundraising initiatives worldwide. Our first global Impact Week mobilised employees around the world in community-focused ESG initiatives. We have partnered with organisations such as WWF, Worldreader, and Samaritans to apply our commercial expertise where it matters most.

We see diversity, equity, and inclusion as endemic to how we do business — inside and outside our offices. Over 40 percent of our total headcount are women, and our DE&I strategy focuses on promoting leadership diversity, including efforts to increase the number of women Partners. More than 450 employees were actively engaged in DE&I initiatives in 2023. We look at diversity through multiple lenses: gender, race and ethnicity, LGBTQIA+, disability, and neurodiversity. Our Global Head of DE&I reports directly to our Co-CEOs, and our DE&I Council comprises diverse leaders from across the globe working to embed inclusion into every aspect of our business.