The Consumer sector is undergoing massive change.

Disruptive technologies coupled with new business models and entrants are revolutionizing markets and, in turn, how we all live our lives.

As consumer demand evolves and commodity prices remain volatile, our consulting expertise can help you successfully navigate this turbulent landscape. Whether creating a go-to-market strategy for a premium beauty brand or using advanced analytics to determine dynamic pricing decisions, our team has you covered.

We help you prioritize and implement the right commercial growth strategies to outperform market trends.

Our state-of-the-art solutions allow you to capture significant opportunities by optimizing every single lever of your commercial strategy: reinventing business models, deploying the latest technologies and using powerful insights to create confident pricing, sales, and marketing strategies.

All of which put the consumer at the heart of your growth strategy.

Durable goods

Achieving sustainable growth in dynamic markets

Future-proofing durable goods calls for innovative solutions.

Navigating changing consumer preferences and sentiments and corresponding shifts in the channel and distribution landscape requires consumer-centric strategies and future-proof business models.

Today, Durable goods companies face changing consumer preferences around the product and consumer journey. At the same time, consumer budgets are tight in an environment of elevated uncertainty and inflation.

Substantial parts of the consumer journey have moved online in the last decade, though for several industries, the physical touchpoint remains highly relevant. Changing consumer preferences also affect retail, where concentration has increased and internationalization has occurred. E-commerce players have captured significant market share, and specialized channels are under pressure. As a result, many industry players have tried to build and strengthen their D2C approach to move closer to the consumer.

On the product side, there is mounting pressure for faster innovation to keep pace with shorter product lifecycles. In addition, the trend toward sustainability and circular economy models offers new opportunities and altered business paradigms. Companies must align offerings and value propositions with ever-changing sustainability preferences. Our experts provide solid implementation plans alongside monetization approaches for sustainable products.

A sound and comprehensive go-to-market approach is key to reach consumers efficiently and effectively. Here it is crucial to define core structures, processes, and guardrails on where and how to focus and steer the business across countries, channels, and customers. We help our clients develop and implement these models across their organizations to tackle new business opportunities and deal with the adjusted distribution landscape.

Lastly, establishing Revenue Growth Management (RGM) is a key enabler to build a future-proof business model. However, many durable companies are still lagging behind. Whereas RGM has successfully been established in most major FMCG companies, the footprint in consumer durables is still relatively weak. We work with consumer durables companies to establish a holistic view of the key growth levers (such as consumer pricing, promotion management, trade terms, in-store excellence, marketing spend etc.), based on a solid analytical backing. This helps to sustainably improve the top and bottom line.

Future-proofing also implies reflecting the latest technological advancements offering new opportunities along the value chain—leave it too late, and you won’t be able to catch up. We help durable goods companies use advanced analytics, tools, and technologies to enhance their business models and go-to-market strategies.

Fashion and Lifestyle

Mastering assortment, pricing, and promotions is essential for those seeking to protect profits.

The world of fashion and lifestyle operates on a cycle that demands agility and precision. In a market dictated by seasonal shifts and short product lifecycles, the art lies in mastering assortment, pricing, and promotions. Sell-outs, promotions, and mark-downs are imperative until the next season arrives. Preventing price erosion is a constant concern. 

What’s essential is a consumer-centric model that authentically captures consumer willingness to pay. At Simon-Kucher, we help companies introduce innovative and effective pricing and promotional campaigns that resonate powerfully with their intended audiences.

Companies must make precise choices regarding assortment, determining what stays, what goes, and how to effectively promote products. This is the only way to capture the right customer base while elevating brand value. In this fast-moving ecosystem, Simon-Kucher is here to help, ensuring you stay relevant and capture your deserved share of the consumer's wallet.

Beauty

Fueling innovation to meet evolving consumer demand.

In the beauty industry, keeping up with evolving consumer expectations means always bringing something new to the table. Loyalty fluctuates, creating a constant balancing act between profitability and securing a share of the market. In this fast-paced environment, innovation is key.

At Simon-Kucher, we help companies implement personalization strategies that activate differentiation and foster brand loyalty. Our approach build loyalty that lasts, creating a strong connection with key audiences and enabling your brand to not just adapt but thrive in the face of changing beauty standards. 

Fast-Moving Consumer Goods (FMCG)

Navigating challenges in the evolving FMCG landscape – from unpacking consumer trends to managing ‘net’ pricing pressure.

We know your challenges: Our comprehensive approach for profitable growth.

At Simon-Kucher, we offer solutions that empower FMCG manufacturers to return to profitable growth. Our expertise has assisted midsize to global players in achieving 5-10% incremental growth by enhancing their marketing and commercial approach.

In today’s FMCG landscape, ensuring consumer engagement with your brands presents a myriad of challenges. Shrinking household budgets and declining brand loyalty lead to increased brand switching, down-trading to private labels, and a preference for promotional purchases. Additionally, consumers are less receptive to innovations, and the changing dynamics of information behavior and media consumption make it difficult to effectively address target groups. 

Retailers, too, must struggle in a high-cost, price-sensitive environment. Cost pressures drive retailers to adopt more aggressive negotiation strategies and promotions. Buying groups, especially in net price negotiations, become pivotal players. Retailers’ increasing demand for sustainability and a reliable supply, as well as the growing significance of e-commerce heighten pressure on already tight margins.

FMCG companies are confronted with their own set of cost-related difficulties. High operational costs, persistent inflation driving up the cost of goods, employees’ significant salary demands, and the volatile economic environment contribute to unpredictable costs. When combined with substantial price increases and reduced volumes, this creates scale effects, necessitating innovative solutions for sustained profitability.

At Simon-Kucher, we recognize the intricacies and dynamics in the FMCG industry and are committed to assisting you in navigating these challenges with our 360-degree suite of solutions. Our expertise has assisted midsize to global players in achieving 5-10% incremental growth by enhancing their marketing and commercial approach.

Ingredients

Sustainable profitable growth is in constant focus for ingredients companies.

Success depends on the ability to innovate, adapt to changing consumer preferences, maintain strong customer relationships, target the right applications, and efficiently manage supply chains.

The ingredients industry is marked by uncertainty. Fluctuating raw material costs and availability have a direct impact on pricing and profits. And while some elements of uncertainty are inherent to the industry, recent global developments have exacerbated the challenges. Only those with the right margin management and commercial strategies will be able to sustainably maximize profit – even amid unpredictable costs.

One thing the industry can predict is that demand for natural, clean-label, and sustainable ingredients will continue to grow. This pushes businesses to reformulate and future-proof their products while seeking out more sustainable sourcing. Ingredients companies must ensure they are in the right position to cater to these evolving needs, and with the right product portfolio and downstream application strategies. 

Meanwhile, increasing regulatory scrutiny and compliance requirements have a direct impact on the development of consumer products, particularly those with complex ingredient profiles. Ingredients companies must navigate a complex regulatory landscape while also ensuring that their products meet consumer and customer demands and expectations, all while maintaining transparency and trust.

The ongoing challenge is to balance quality and cost-effectiveness while remaining competitive in the market.

Luxury goods

Despite economic volatility, the luxury goods industry has been growing in double digits.

Recent global market evolution has introduced a new consumption paradigm.

But that doesn’t mean luxury brands don’t face their own type of challenges.

The growth of new business models such as renting, evolution of distribution channels to online and own retail, emergence of a new, more lifestyle-driven consumer base and changes in government incentives and tax regulations in many markets makes having the right commercial approach more important than ever to boost growth and enhance brand equity.

Customers seek quality, authenticity, and a deeper brand history than in other industries. And consequently, some luxury goods possess the rare characteristic of positive price elasticity: The higher the price, the higher the demand.

Similarly, scarcity is a critical element of success for luxury products, so producing and selling fewer items makes consumers want them even more and more willing to pay a higher price.

Getting the strategy right between the two sides is essential while realizing the value of your brand.

That’s where we can help. Simon-Kucher has strong expertise in the luxury goods industry, especially with international pricing and portfolio strategies, consumer engagement, loyalty and omnichannel experience.

All designed to maximize value, customer satisfaction and brand loyalty.

Restaurants

Powerful marketing, differentiation, and a loyal customer base become crucial as competition intensifies.

And in the face of rising food, labor, and operating costs, restaurants need to carefully craft their pricing and promotional strategies to maintain their profitability and ability to compete.

Restaurants must respond to rapidly evolving consumer behaviors, dietary trends, and sustainability demands. This calls for continuous menu adjustments and operational flexibility. Simon-Kucher is here to support you with engineering a menu that increases both your profitability and satisfaction among your customers.

The rapid shift to online delivery and third-party platforms adds further complexity for the restaurant industry. Establishing an effective online presence, ensuring a sustainable channel strategy, and maximizing the impact of online ordering systems are vital to staying relevant and competitive.

Retail

The retail industry is a highly complex system.

It’s an interplay between customers, competitors, and suppliers whose behavior constantly evolves.

Customers have become smarter with an increasing number of online and in-person options.

Whether it’s looking for the best “way” to shop or the best new promotion, retailers are constantly competing for attention.

Online shopping and mobile devices are increasing retail price transparency, and customers are buying more and more during promotion sales. Extreme cost fluctuations that strain partnerships between retailers and manufacturers add to today’s retail paradigm.

The result? Traditional strategies for managing customers, pricing, and assortment in retail must be re-invented. And that’s where we can help.

We know that an effective strategy stems from an understanding of customer behavior, needs, and expectations. We combine industry expertise, proven analytical methods and tools, and global experience to deliver consumer-centric solutions – a trusted and proven partner to help you significantly increase price-value-perception, frequency, revenue, and margins.

Travel, Tourism & Leisure

Travel, tourism, and leisure are some of the world’s most competitive industries.

Customer behavior has become increasingly dynamic.

Competition has intensified. At the same time, digitalization has massively disrupted markets and business models.

In the restaurant industry, potential customers are now reading online reviews and using mobile apps to deliver meals to their door. But with those challenges to existing business models also comes the chance for businesses to become pioneers if they act quickly and spot changing consumer trends.

The travel industry has led the way in personalized marketing, dynamic pricing, and the development of innovative business models such as Uber and Airbnb.

While managing the guest experience can be difficult, we focus on positively influencing guests’ perceptions and behavior throughout the customer journey.

We work to optimize and increase value across your entire commercial value chain based on our detailed understanding of customer segments and their current attitudes and demands.

To maximize guest counts, revenue, and profit, as well as ensure your customers' long-term satisfaction and loyalty.

Your partner in delivering sustained revenue and profit growth

How to grow better in times of changing customer expectations, tightening regulations, digital disruptions, and a volatile global economy.

No matter their size, companies must move beyond legacy systems and put customers at the heart of their solutions.

Simon-Kucher understands this challenge. Decades of experience in the Financial Services sector and a deep-rooted understanding of customer decision making and behavioral economics make us the ideal partner to support you on your journey to sustained profitable growth.

Whether designing digital transformation strategies, optimizing business and price models for growth or rebuilding sales organizations for today’s business realities, we bring a wealth of knowledge, experience, and pragmatism to every business challenge.

Banking

Delivering profitable growth in a fast-changing environment

As trusted advisors to banks of all sizes, we understand what it takes to grow in today’s challenging market.

Our clients create better product, pricing, marketing and sales strategies and meet regulatory challenges on both sides of the balance sheet.

From single-branch community and regional banks to the world's largest banking institutions, we have clients of all shapes and sizes. We help develop and refine their strategies, propositions and processes, from daily banking products to complex investment and financing solutions, global transaction banking, and capital markets.

Our 360-degree, analytical approach combines data analytics and precision pricing modelling with forward-looking customer and sales research. 

This allows us to optimize our client’s business success across the entire commercial value chain.

Fintech and Payments

Monetizing innovation to drive profitable growth

The payments landscape is evolving incredibly quickly, with Fintechs being increasingly prominent.

With customers looking for digital solutions, companies must keep up or risk being left behind.

As the world continues the shift to electronic payments, and customers demand innovative and intuitive products, we help our clients navigate a shifting and highly competitive landscape to achieve tangible results in terms of profit and revenue growth.

With over 3 decades of experience working across financial services, we support payment providers across the ecosystem, FinTech disruptors and disintermediators, B2B service and technology providers, and established banks and financial institutions to innovate and adapt across the entire commercial value chain.

From developing a product launch strategy to helping with UX design, or launching innovative pricing models to optimize cross- and up-selling, we use the latest technological innovations and big data to support you on your journey to sustained profitable growth.

Insurance

Increase your growth potential. With us.

Turning change into growth

How digital transformation, evolving customer needs, and sales process optimization can boost your business?

The insurance industry is undergoing a profound change. Digitalization is creating an unrelenting pressure to act, customers’ needs and preferences are changing, and persistent inflation demands price and process optimization. We can help you treat these challenges as growth opportunities and actively support you in shaping the transformation of the insurance industry. To set you up for success, we’ll guide you through by (re)positioning your sales along the entire customer journey in a fully customer-centric way, optimizing your sales process, turning your products into growth enablers and pricing them for profit.

Success strategies for insurers are in our DNA. For more than three decades, we’ve been helping companies grow with our analyses and optimization strategies – from developing new revenue models and efficiently using digital technologies to creating a holistic customer experience. Our solutions are practical, not academic. We help you put the findings in action. Operating in all major insurance markets worldwide, our committed and experienced team will support you on your way to sustainable, profitable growth.

Wealth and Asset Management

Reinventing business models and offerings for sustained profitable growth

The Wealth & Asset Management industry has traditionally been largely stable. But that's changing.

Increasing regulation, competition from automated investment providers, and a volatile economy are quickly reshaping the industry. Our specialist consulting teams can help you successfully navigate this changing landscape.

Fast-evolving customer expectations and growing demand for digital apps and services mean personalization, digitalization and a sleek customer journey are key to success. 

That’s where our team can help. We have extensive experience working with wealth managers, fund providers, and distributors to design new business models, optimize offering and pricing, and create compelling customer experiences for sustained profitable growth.

Unlocking better growth for healthcare suppliers, providers, and patients

The healthcare sector is rapidly transforming. And quality and efficiency of care are more important than ever.

Digitalization and disruptive technologies have opened the door for rapid innovation, creating new growth opportunities. Patients, providers, and payers are increasingly looking for holistic approaches for better prevention, improved therapeutic outcomes at patient and population levels, and managing cost of care. Healthcare suppliers must evolve to catch up.

More than ever, companies need to focus on the relevant markets and segments, build compelling value propositions towards all relevant customer stakeholders and go to market via effective and efficient channels.

Simon-Kucher has led the way in the healthcare industry for nearly 40 years, helping pharmaceutical, medical technology and consumer healthcare companies identify, enhance, and realize the true value of their offers.

With our highly experienced teams based across Europe, the USA, and Asia we provide truly global delivery capabilities combined with deep local market expertise to address the specific commercial challenges of our clients.

Working together with you, we unlock growth opportunities as we help commercialize innovations that improve patient health and well-being.

Animal Health

Maximizing opportunity in an industry primed for growth. 2The animal health industry is primed for growth.We can help you focus on the right opportunities to increase value, growth and profit.

Increasing medicalization and spend on pets, breakthrough specialty medicine innovations, and growing global demand for animal protein are reshaping current health and business paradigms. Yet capturing value is increasingly complex as customer needs evolve, products become more sophisticated, and geographies and sales channels diversify.

Whether it’s difficulty in monetizing the value of specialty care innovations, a need to manage your customer base cross-border, or limited experience with offer configuration and pricing models, our global team of experts can help.

With decades of experience from around the world, our teams help to revolutionize our client's business in both the companion animal and livestock and segments.

By focusing solely on unlocking better growth, we ensure commercial success and maximize the opportunities in this evolving landscape.

Consumer Healthcare

Revolutionizing healthcare at the intersection of consumers and healthcare professionals.Consumer self-pay is an increasingly important part of the healthcare industry.Consumer Healthcare Companies (CHC) face a dynamic landscape that attracts global players and specialized mid-size companies worldwide.

With growing revenues and healthy margins, consumer healthcare outperforms many other industries. But, the industry also faces constant challenges: changing consumer behaviour, emerging digital and direct to consumer channels, a shifting focus from “acute care” to “healthy living”, and prevention puts continuous pressure on CHCs to adapt their business model.

More and more players are entering the market, from tech companies to D2C startups, and FMCGs. Established companies are also increasingly spinning off their consumer health divisions. We help to push boundaries and meet the ever-changing needs of customers and the market.

Our dedicated consumer healthcare specialists bring extensive project experience, creativity and industry knowledge to help your business grow.

Combining global views with deep local expertise to help you deliver sustained growth and make your project a success.

Diagnostics

Unlocking the biomarkers of growth. The global diagnostics market is on the rise. Requests for targeted therapies and further investments into decentralized testing are higher than ever. As a result, diagnostics companies are primed for growth, with substantial opportunities across all modalities and technologies.

That’s where our team can help. We work with our clients to drive profitable growth in the in-vitro, companion, imaging and digital diagnostics sector, improving diagnosis and treatment through innovative biomarkers, accurate images and automatized workflows.

Whether implementing a commercial transformation towards value-based healthcare, increasing long-term commercial partnerships, or building holistic offerings, our global teams of experts help you seize the opportunities in this highly dynamic and competitive environment.

Digital Health

Our healthcare world is increasingly digital.Standalone and device-integrated digital technologies unlock novel mechanisms and potentially bring significant value to the healthcare landscape. But currently, few products have effectively monetized that potential.

Digital therapeutics and connected care can improve outcomes and change the cost profile of care. Introducing health IT solutions can fundamentally change the consumer experience.  

However, innovative strategies are needed to unlock these opportunities' power. We support our clients in creating a dedicated go-to-market strategy – with options that adapt as the market evolves. 

With nearly 40 years of experience in healthcare technology, connected care and digital therapeutics, we combine our deep expertise with our clients’ knowledge to help deliver successful growth and monetization across the digital landscape. 

Health IT

As treatments become increasingly automated, Health IT is expanding. This includes a range of software technologies stakeholders use across the care continuum. It covers everything from record keeping, monitoring and patient-facing care solutions, to software as a service, and artificial intelligence and ML technologies for B2B.

Due to their secure foothold in the world of life sciences, health IT products face a different set of monetization challenges: Increasing competition, growing consumer sophistication, and the consolidation of point solutions. 

That’s where our team can help. With over 180 completed projects in health IT, our expertise supports clients to deal with the broad spectrum of end-users, including healthcare providers, patients, hospitals, and health systems. We make sure to support your health IT solution on its journey to sustained profitable growth.

Healthcare B2B Suppliers

Capitalizing on the opportunities of healthcare outsourcing. Healthcare B2B suppliers have shown significant growth momentum.Outsourcing to obtain access to innovative technologies and solutions is an integral part of their business model.

By providing contract services, digital solutions, components, and products to companies within the life science research, pharmaceutical, medtech and animal health industry, healthcare B2B suppliers can harness significant potential opportunities to create growth and realize value.

But these suppliers are often not fully positioned to capitalize on this trend. This is where we can help.

Our long-standing expertise in healthcare consulting empowers companies to unlock and capture a better kind of growth by optimizing every single lever of their commercial strategy.

Healthcare Providers

Leveraging opportunities for healthcare providers. The environment for healthcare providers is everchanging. Global and local healthcare reforms, cost pressures, changing payer requirements, and new digital solutions and technologies are only a few factors that change the landscape.

Providers must constantly innovate to stay ahead of the market. Public healthcare providers specifically are under immense pressure. Demand is rising due to demographic shifts, and resource constraints are limiting fast access to public services. As a result, more patients are opting for private healthcare providers to circumvent limited access to public healthcare services.

However, these developments have led to a proliferation of providers in the market. Additionally, increasing private equity investments have contributed to accelerated consolidations and competition in the field of private healthcare providers.

Working with a wide range of healthcare providers, including private hospitals, dental chains, private specialist clinics, nursing homes, and homecare providers, we support them in driving profitable growth and leveraging market opportunities.

With nearly 40 years of experience in global healthcare, hospitality and consumer services, we are the ideal partner to support you on your journey to sustained profitable growth.

Medtech

Business model (r)evolution for profitable growth. The medical technology market is going through unprecedent change. Medical technologies and products are increasingly integrated facilitators in diagnostic, treatment, and care workflows.

And data is now an essential element in clinical decision making. In parallel, provider-budgets are increasingly constrained. This means tension between providers and suppliers at a time when they are also trying to shift relationships from a transactional basis to partnerships.

The availability of digital technologies has greatly reduced the hurdles of implementing and scaling new business models. Digital solutions have unlocked unprecedented growth opportunities and opened the door for transformation. The commercial operating model is moving away from in-person and relationship driven sales models towards models enhancing customer experience as their primary objective. For companies this means rethinking business models and future portfolios, targeting the right segments and customers, exploring new monetization and contracting models, and enhancing commercial effectiveness and efficiency.

This is where we can help. Our deep and long-standing expertise in the medical technology space empowers companies to seize these opportunities and unlock a better kind of growth. We bring over 20 years of experience across various technology categories, applications, and regions, and know how to manage the complexity of local markets in a global context.

We combine sector, functional and local expertise to help you make the right strategic choices and unlock better growth in a dynamically changing market environment.

Pharma and Biotechnology

Delivering better growth through innovation. Pharma and biotechnology companies must innovate like never before. The industry must drive innovation in precision medicines, diagnostics, and digital therapeutics and commercialize these advanced technologies via new routes to markets and payment models.

That’s where our team can help. For nearly 40 years, we have been advising pharmaceutical and biotechnology companies on their most challenging strategic priorities and helping them to unlock sustainable growth by bringing advanced therapies to more patients worldwide.

From companies commercializing their first product to legacy players, we work at every stage of the product lifecycle and across the entire customer value chain.

Our global team of experts will help navigate the complex interactions and market requirements to reimagine your products and the value they deliver.

Accelerating sustainable growth through industry headwinds. The past two years have altered both the buying behavior of end users and the commercial strategies within the civilian aerospace industry. At the same time, crises across the world have forced governments to re-evaluate what they buy and how they support their militaries.

Coupled with rising inflation, ongoing supply chain issues and the imminent risk of an energy crisis, these factors pose significant threats to the global economy.

The aerospace and defense industry is at a turning point, and the need for sustainable solutions and disruptive technologies is apparent.

However, with uncertainty, there is always opportunity. The increased need for automation and digitalization, the changing priorities of global militaries, and the push for decarbonization empower disruptive technologies and novel services. And these technologies and services need innovative business models and a retooling of commercial strategies. Our expertise in building long-term, sustainable growth uniquely positions us to help you navigate these opportunities.

From advising on growth strategies for existing legacy businesses to the monetization of innovative technologies, we can help across all facets of your commercial strategy to overcome obstacles and unlock a better kind of growth.

Racing towards a better kind of growth for companies, consumers and communities. The automotive industry is racing towards an uncertain future. Technological innovations, new market entrants, and constantly evolving consumer attitudes create uncertainty in this industry.

But with that uncertainty comes opportunity: the potential to transform the blueprints of automotive mobility for a better kind of growth. And to do so, companies must keep pace in this ever-changing environment.

Simon-Kucher has a long history in the automotive industry, working together with suppliers, OEMs, and retail and service providers to achieve long-term, profitable growth. With a dedicated and experienced team located in all the largest automotive markets, we’ll work with you to develop your sustainable outlook for the future.

From advising on the electrification of a vehicle line-up to creating effective strategies to compete with emerging EV manufacturers, or business model reinventions to take advantage of shifting consumer behaviors, we can help you overcome the obstacles across all facets of the automotive industry.

Delivering adaptive, scalable solutions for the businesses of the future. For Business Services companies, it’s all about balance. Customers expect integrated, scalable solutions adaptable to their business needs.

Companies need to balance the competing priorities of ambitious growth targets and quality of service with profitability and responsibility to shareholders.

And companies must navigate the challenges of professional procurement functions and increasing technological innovation to deliver on those needs.

At Simon-Kucher, we can help you with these challenges. Embedded in your markets, we bring experience, understanding and commitment to your business challenges.

We work with business and outsourcing services globally across facility management, IT, professional services, security services and recruitment. From product development to go-to-market strategies and deal coaching, we are here to support your journey to sustainable, profitable growth.

We are developing the best solutions for our real estate clients. Best-in-class planning, pricing, and marketing is crucial for successful real estate projects. Real estate companies must find the balance between optimizing marketing speed and capturing customer willingness to pay. Both factors must be in harmony to ensure the overall profitability of properties.

Additionally, developers and investors face challenging macroeconomic developments (high interest rates, scarcity of land, rent controls, etc.), and must ensure a digital customer journey that meets today’s new requirements.

We support you in all these challenges and pave the way for your success. Our extensive market knowledge allows us to approach your strategic tasks with experience and commitment.

Building a bridge to overcome volatility for better growth. The building materials and construction industry is rapidly evolving. Globalized supply chains, volatile labor and capital costs, new regulations, and increasing competitive pressures are only just a subset of dynamics that the industry face today.

The inflation and recession threats observed currently in major economies pose a real threat to the growth and value story of B2B Companies in the construction sector. As supply becomes more volatile and less predictable, demand shifts, and new channels and competitors arise. Now is the time to set sails for future growth.  

Companies must focus on market innovation and value propositions like never before. With over thirty years of experience working with residential and commercial building materials manufacturing and technology companies, distributors, wholesalers, retailers, contractors, and installers, we can help you meet this challenge.

By helping companies understand their customers, channel partners, and competitive positioning, we support our clients' growth sustainably and profitably and increase value to their shareholders.

From advising on how to maximize value from innovations, steer price structures for higher profits, enable sales teams to become more effective and efficient to managing the shift to omni-channel business or designing customer loyalty programs, our dedicated and experienced global teams are here to support your journey to better growth within the building materials and construction industry.

Unlocking growth with agility and adaptability in commoditized markets. The chemical industry faces significant challenges. Energy dependency, sustainability issues, supply chains and trade restrictions are just a few.

Our specialist teams can help you meet the challenges and seize the opportunities that come with a volatile market. From advising on adaptations in the innovation process to navigating customer-specific market developments and aligning the sales organization to new growth segments, we are here to support your journey to sustainable, profitable growth.

We help you navigate the volatile markets of the chemicals and materials industry for better growth, drawing on our depth of experience working with companies from start-ups to multi-national corporations.

Our dedicated and experienced global teams can advise across all major market segments, including chemicals companies and downstream customer industries, mining, industrial minerals and metals, ingredients manufacturers and suppliers, and agribusiness.

Powering sustainable growth for the building blocks of our technological world. Electronics and semi-conductors power our technological world. But short product life cycles and complex global supply chains are piling pressure on the volatile industry.

Shareholders also demand returns on R&D investments. Electronics and semi-conductor manufactures are feeling the squeeze across the value chain, from suppliers, OEMs, and retailers. Simon-Kucher can help you meet this challenge with understanding and innovation.

Whether you specialize in automation, monitoring, electronic and electrical components, business electronics, or electronic infrastructure, we are here to support your journey to sustainable, profitable growth.

We operate at a global scale in markets including China, Southeast Asia, Western and Eastern Europe, and the US. Our dedicated and experienced teams can advise across all major market segments, and help you navigate your barriers to better growth.

Optimizing every lever of your commercial strategy to drive revenue, and margins. Industrial goods and machinery play a role in almost every downstream industry. But in an increasingly disrupted and volatile environment, the industry must adapt beyond traditional markets and business models.

In a rapidly evolving market, companies must balance complex product portfolios and legacy systems, rising raw materials costs and the drive for a more sustainable outlook. Simon-Kucher can help you meet these challenges.

With over three decades of experience working with industrials goods and services companies, paper and packaging manufacturers, and machinery and mechanical engineering companies, we are here to support your journey to sustainable, profitable growth.

From advising on how to maximize value from innovation, to developing an effective digital transformation strategy or managing the shift to omni-channel business, our dedicated and experienced global teams are here to support your journey to better growth by optimizing every lever of your commercial strategy.

Plotting a course through shifting currents. The logistics industry is fundamentally shifting. This is driven by technological innovations, an evolving competitive landscape, and the push for sustainable alternatives.

But with that uncertainty comes opportunity: The potential to transform traditional approaches and increase value, growth and profit. And to do so, companies must keep pace in this ever-changing environment.

Simon-Kucher has a long history in the logistics industry, working together with transportation providers and logistics and freight companies to achieve long-term, profitable growth. With a dedicated and experienced global team, we’ll work with you to develop sustainable, profitable growth for the future.

From developing innovative discount models for couriers to building dynamic pricing models for rail clients and driving the digital transformation of ports, we can help you overcome the obstacles across all facets of the logistics industry.

Exploring and delivering opportunities that create value. The energy sector is transforming towards a more sustainable future. And the oil and gas industry must move with it.

Navigating this transformation, alongside ongoing oil price volatility and increasing regulatory pressures brings significant challenges for the industry. Both upstream and downstream players must adapt to ensure future growth.

Increasing automation, technological disruption and the push for decarbonization open the door for innovative business models and commercial propositions fit for a sustainable future. Our expertise in building long-term, sustainable growth uniquely positions us to help you navigate these choices.

Whether it’s advising upstream equipment and service companies to strengthen their market position, or improving price perception management for downstream suppliers, our dedicated and experienced team can help you to solve these big challenges and build better growth for your company, your industry and society.

Delivering opportunities that create value. The paper and packaging industry has been facing a very dynamic environment in recent years. This is mainly driven by sustainability and volatile costs.

On one hand, sustainability has been putting pressure on the industry but has equally been a constant driver of innovation, leading away from a further commoditization. And on the other, a very dynamic and volatile cost situation has driven a need for improved strategies to react to these changes quickly and successfully.

Added to this, price pressure has increased due to the growing popularity of calls for tendering and eAuctions as well as international key accounts gaining more and more price transparency.

In addition to these longstanding issues, current trends such as sustainability, eCommerce, value-based pricing strategies, and mass customization are making the market more dynamic.

Reliable strategies are needed in across sales, marketing, and pricing to face the challenges of new and traditional business models. In addition to focusing on value-based pricing and smart models for passing on changes in raw material prices, many companies are developing sustainable smart packaging, monetizing USPs, and comprehensively digitalizing offers and processes.

We can support you throughout the entire transformation process by helping you develop innovative approaches, create a customer-focused range of products, and complement traditional business models with services.

Managing complexity to maximize profitability and growth. Rising competition and transparency have transformed wholesale and distribution. Companies are feeling the pressure from both sides of the market.

As a vital link in the supply chain, wholesalers and distributors play a critical role in bridging the gap between manufacturers, and dealers and resellers. But with increasing competition, rising upstream costs and rapidly evolving customer expectations, businesses are feeling the pressure from both sides.

For many companies, traditional approaches and gut feeling form the basis of pricing and commercial strategy. But wholesalers and distributors are facing an increasingly competitive and transparent marketplace. Without effective strategy and the supporting infrastructure, companies will struggle to maximize the full revenue potential of their portfolios.

For businesses characterized by complex product portfolios and high transactional intensity, a dynamic commercial approach built around value to customers and an understanding of market conditions is key for success. Simon-Kucher can help you achieve this.

With over 35 years of experience working with industrial wholesalers and distributors, our dedicated and experienced global teams are here to support your journey to sustainable, profitable growth by optimizing every lever of your commercial strategy. 

Navigating the path to sustainable growth. More than most, the energy industry is in a state of flux. With challenges from major investments in production, strict regulations, and rising customer expectations, traditional business models are becoming obsolete.

In an increasingly competitive market, energy and utilities companies must innovate sustainably and profitably to stand out from the crowd, putting customer expectations and experience at the heart of every solution. 

But there are opportunities to enhance the customer experience and collaborate with other industries. We’re here to help you navigate that path, manage the shift towards decarbonization and seize the opportunities from new technologies and innovation.

With nearly 40 years of experience working with big energy players, regional suppliers, public service providers and new market entrants, our dedicated team can help you to solve these big challenges and build better growth for your company, your industry and society.

Putting audience engagement at the heart of value creation. Consumers are in the driver’s seat for the media and entertainment industry.

Consumers want personalized content, interactivity, choice and ease of consumption.

Our specialist teams know how to meet those expectations and drive value, growth and profit. Reaching a specific audience and keeping them engaged means unique offerings with a competitive edge delivered via a seamless customer experience. On the other hand, this empowers ad publishers to allow advertisers to reach their target groups with innovative ad formats, as well as data and insights on return on ad spend.

That’s where we can help. With extensive experience from all sectors of the media industry, we work with content and advertising teams to improve profitability and achieve high-quality growth across the entire portfolio, both traditional and online. 

From optimizing pricing of print and digital content, to supporting advertising sales teams to maximize efficiency and profitability, or developing digital and cross-media portfolios, we can help you deliver new ways to profit and engage with your audiences, creating loyalty and protecting your brand.

Overcoming disruption and competition to deliver on growth ambitions. Innovation and agility are essential for the software, internet and technology industry. Digital disruption means the competitive landscape is constantly shifting.

This is an industry that is hyper-focused on its customers, but one that cannot rely on customers to tell you want they want or need. On top of that, the flexibility of a digital world means that products are infinitely configurable. This means both the goals and the means to reach those goals are moving targets.

At Simon-Kucher, we can help you meet this challenge. Our global teams have worked with many the world’s largest software, internet, and technology firms. We have conducted multiple projects in this industry, and our client list includes over 50 unicorns. Whether we are exploring new adoption / freemium strategies, developing channel partner programs, creating a coherent packaging and pricing strategy, or building business models to maximize net dollar retention, we’ll work with you to realize your growth ambitions.

With vast experience across start-ups to multi-national corporations, our dedicated teams of consulting and industry veterans will work alongside you to develop the next generation of industry leaders and support your journey to sustainable, profitable growth.

Seizing new opportunities in a highly competitive landscape. In an increasingly volatile world, connectivity is more critical than ever. Digitalization and disruptive technologies have opened the door for rapid innovation, creating new growth opportunities.

The industry has long been essential to society. But it’s becoming increasingly difficult for operators to stop declining returns on capital due to market competition and the return of inflation. With the world evolving faster than the industry ever predicted – how can telecom firms keep up?

We can help you meet this challenge. With over three decades of experience working with telecom firms, we have supported clients across the whole telco value chain Infrastructure (Dark-Fiber, TowerCos), operators (classic Integrated operators, satellite network operators), equipment manufacturers and Unified Communication providers across the complete value chain to realize their growth ambitions. 

From market leaders to challengers, in mature or emerging markets, in B2B and B2C, we are here to support your journey to sustainable, profitable growth in this converging and fast-moving competitive landscape.

Unlocking better growth & boosting commercial value creation. The advisor for growth-driven deals. Our specialist team combines considerable experience in transaction services, especially commercial due diligence, with Simon-Kucher’s deep commercial expertise.We collaborate closely with our industry practices to deliver segment-specific analyses and actionable value-creation strategies. Ensuring our clients deliver their investment cases at pace.

All supported by our unique thinking, tools and frameworks that help unlock better growth and significant commercial value along the entire deal cycle.

Helping you make the right acquisitions, grow your portfolio businesses profitably and maximize returns on exit.

Value-focused commercial due diligence

We help our clients evaluate potential acquisitions through rigorous analysis of a target’s market, competitive position, voice of the customer, company performance and business plan achievability. Furthermore, we design, prioritize and quantify potential commercial value creation, guided by our signature “Wheel of Value” framework. As a world-leading growth consultancy, Simon-Kucher has helped Private Equity firms optimize the performance of thousands of portfolio businesses across numerous industries. Our unrivaled expertise in optimizing commercial strategy, especially sales, and pricing, makes us the ideal due diligence advisor where growth and value are the primary drivers of the investment case.

Commercial value creation

We help our PE and corporate clients develop and implement ambitious yet realistic value-creation plans for their portfolio businesses. This work starts during our commercial due diligence projects. We have the team power, expertise, and experience to identify the potential early, stay on board and then support effective implementation to realize the full P&L impact. We have a range of tools to unlock better growth; these include:

•    Commercial power boost (e.g., sales and pricing)
•    Revenue and business model optimisation (e.g., strategy, portfolio, go-to-market)
•    Digital revenue acceleration (e.g. online marketing, e-commerce)
•    M&A strength (e.g., M&A strategy, topline-driven PMI)

Exit preparation

Vendor commercial due diligence provides a comprehensive and compelling picture of the company for sale. Especially it outlines and quantifies commercial value creation potentials. We thus help sellers get truly ready for a successful exit. With senior transaction services professionals involved in every aspect of the transaction, you can expect an intense focus on any critical deal issues.

Our unique solutions and scientific methodologies build and embed commercial excellence across every part of your go-to-market strategy and operations.

The customer–linking strategic goals to tangible results. At Simon-Kucher, we understand the importance of the customer.

We work with you to optimize every step of the customer journey, helping you to develop great propositions and services based on a deep understanding of value delivery and willingness to pay.

The result? We unlock better long-term, profitable growth and create customer trust, loyalty, and advocacy.

It’s a win-win for everyone.

Customer data and insight

We help our clients to understand their most important customer data. the data that matters most. For example, why do some customers churn, their pain points, and what do they need and value? This helps us craft winning value propositions based on hard facts that really deliver impact.

We help clients segment their customer base in practical ways that can support real marketing action. We incorporate behavioral economics beyond the obvious and create—among other things—multi-brand strategies and customer loyalty programs.

Our rigorous and fact-based approach allows you to serve multiple customer segments with differentiated propositions while increasing your return on investment.

pricing

The right offers for the right customers.

We bring a customer lens to developing new product offers and services, accurately modelling the financial impacts and reducing the risk of new launches. Our work ranges from proposition and portfolio design to product positioning. All rigorously researched and tested.

Helping you focus on the value-add features and services that can make a real difference to commercial success or failure.

pricing

Our approach – delivery at pace

At Simon-Kucher, we understand the complexity that underpins commercial strategy and operations; we are thorough in our analysis and recommendations but work at pace to embed change in our client’s organization and processes - bringing our insights and best practices to make a measurable difference.

Pricing is the ultimate driver of revenue growth. With a decades-spanning legacy, Simon-Kucher has long been synonymous with pricing. We defined the discipline, and it’s ingrained in our DNA.

As the trailblazers in the field, we were the first consulting firm to seamlessly integrate academic and scientific methodologies into real-world business scenarios, harnessing the power of effective revenue management and pricing to grow. Today we are known as the world’s leading pricing consultancy.

Pricing experts in your industry and your market. With a track record of 30,000+ successful projects worldwide, we are home to the most experienced pricing specialists. Our teams work across industries and regions – from household brand names to start-ups turned unicorns and everything in-between.

We have handled the pricing of new product launches, implemented transformational pricing programs, kick-started price strategy development, and overhauled price model design. Everything that the term “pricing” touches, we cover.

Access to world-leading insight and data

Simon-Kucher is home to the world's most experienced and highly skilled pricing specialists. Our partners have over three thousand years of experience in pricing and commercial strategy. Drawing on our wealth of experience, we have built our “Pricing Universe”, probably the world’s largest pricing database covering all industries and regions. It contains “priceless” information on price models, price elasticities, and more… for countless products and services. As true pricing professionals, we regularly reach out to businesses for their perspectives on pricing. Our Global Pricing Study is the only one of its kind, and each edition reveals new insights into how companies are dealing with the latest pricing issues.

Do you know as much about what makes your sales organization tick as you do your manufacturing, supply chain, or purchasing departments? At Simon-Kucher, we help you examine your sales capability closely to unlock your full sales potential. We create sales functions centered around the customer, based on critical insights into their wants, needs, and value drivers.

We work closely to advise and support you in implementing the right infrastructure to boost your sales productivity, align incentives, and unlock better sales growth. We design the key performance indicators to steer sales, supported by best-in-class systems, tools, and training programs to give you a strategic advantage in the battle for revenue, profit, and growth.

We take pride in the science, analytics, and digital capabilities we offer, which make a real difference to our clients' sales performance. We know how to boost your revenue with the right sales strategy. Whether developing alternative sales channels, optimizing sales territories, increasing customer-facing hours, developing motivating quotas and targets, or even highly emotive topics like redesigning sales compensation schemes, it has never been more important to unlock the hidden growth potential of your current sales organization.

Sales effectiveness comes naturally to us. We know how to navigate your challenges and do so successfully. Typical sales excellence projects with us deliver 10-20% revenue growth. Start your improvement journey today by contacting a Simon-Kucher expert.

Our approach - delivery at pace

At Simon-Kucher, we help our clients build a strong internal sales capability in close alignment with their overall commercial strategy and financial goals; it’s a holistic approach, all rooted in a deep understanding of the customer. We know how to generate rapid improvements in these five key areas, but we also know that sales have a job to do and cannot sustain ongoing disruption.

Unleash your digital power With proven results

The digital age provides endless opportunities to unlock commercial growth. By developing new digital business models, investing in digital channels, and leveraging new technologies, you can acquire new customers, keep more of your existing customers, and ultimately grow your revenues and profits. That’s what Simon-Kucher Elevate is all about. 

Our digital consulting team is dedicated to commercial growth and helps clients optimize the entire customer journey by combining technology, data, and creativity with commercial consulting expertise. 

We elevate your business across four key domains:

Digital Sales

Customers have changed the way they want to buy – so businesses need to change the way they sell. We know how to utilize each channel to best drive your sales, and we guide you in providing digital and physical experiences that matter and stand out.

• Sets up and scales your D2C and D2B eCommerce business
• Optimizes your touchpoints by providing the right offering at the right time and at the right price
• Upgrades your salesforce via technology, insights, and coaching
• Integrates and optimizes CRM and CPQ solutions

Digital Strategy

We have hands-on experience transforming commercial organizations, using advanced technology to bring your new digital business ideas to life. That’s why unicorns and established global leaders trust us.

• Develop your digital go-to-market strategy.
• Reinvents validates, and incubates your digital business model
• Elevates your subscription and SaaS models
• Design your digital operating model

Digital Marketing

Whether you sell B2C or B2B, we fuse marketing and sales with digital to help you stand out, reach potential customers, and maintain loyalty.

• Raises your return on ad spend across channels and activities
• Increases your demand and lead generation through digital and data
• Helps build an automated data-driven marketing ecosystem
• Increases customer loyalty and boosts customer lifetime value

Digital Pricing

Across all industries, big data and sophisticated machine learning models are significantly changing pricing strategies. We guide you through this process, helping you understand the pricing solutions that fit your business.

• Automates pricing decisions by combining data, machine learning, and software
• Optimizes revenue models and dynamically adjusts prices
• Advises you on the best pricing strategy for your digital products
• Enhances your pricing tools and technology selection

Our approach

Simon-Kucher Elevate creates digital growth by bringing together the right strategy, creativity, and digital competence – delivered by our global team of digital transformers and creators. Using a specialized, custom approach, our team enables digital opportunities to transform businesses and stay ahead in this increasingly digital world. From strategies to tangible outcomes, our solutions are made to last.

And last but not least, we make sure our solutions are implemented properly. The ultimate measure of our success is our client’s success.

Delivering superior financial performance and shareholder returns

We transform your commercial strategy and revenue management capability with a customer-first approach to value proposition design, pricing strategy, sales, and marketing effectiveness.

We help you to unlock your hidden growth potential, deliver your strategic growth priorities, and enhance existing operations to boost performance and driving value.